Hi! Just an update that I went from $65 to $112 day for daily ad spend (I know it's still small compared to $1,300 😂) but the cost per purchase is steady and great EXCEPT when I add a new flexible ad into the existing adset. It takes a few days to adjust and perform well again. Normal right? My question is, how do I know when to add a new flexible ad? I feel like right now it may be a bit too much for my budget to have 4 flexible ads, but not sure because everyone says with Andromeda the ad fatigue happens fast so I'm like trying to prevent it somehow. What would be your rule of thumb to add a new flexible add. Does it depend on budget? On previous performance? Both, lol? Thank you!

What would be best practice if I want to run retargeting ads. Would you suggest excluding purchasers and maybe even website visitors? Or the main campaign should also play the role of retargeting?

I never introduced myself but I've been running ads for 7 years and right before Andromeda hit, I was making $500-$1000 profit per day (canadian). My biggest flaw is that I have a hard time changing my ways. I've always refused to do any flexible ads or just try the one or 2 campaign max method. So I sticked to my old methods and it worked but not super consistently. Now Andromeda literally forces me to update my strategies lol. So I launched a new campaign exactly as you showed in the Evergreen Launch Kit, meaning CBO, 2 adsets, 1 flexible ad same in each and I woke up to 3 sales FINALLY not complete silence. Although the 3 buyers didn't take the bump and upsell, only my tiny $7 offer, I will give it some time before upgrading my funnel. My biggest goal is to reach that 1k day spend while maintaining overall good roas (even with my back end sequence not just front end) and see that I don't have to panic about ads every 10 minutes lol.

Need to get an Amex Gold Card 😂

Hi! I have. your evergreen ads 2.0 and also your new evergreen ads launch kit. I'm just not sure anymore which path I should take to scale my adspend. Now I have one working campaign, it's CBO and has 2 adsets in it one broad one interest, but when I want to scale not just by increase budget but with new creatives, do I add new adsets with new creatives in that existing campaign? Or do you end up with multiple campaigns. I find that when I have more than 3-4 campaigns with same purpose my results start to tank.