Aug 19 • General discussion
A weekend long book launch
I was fascinated watching Alex Hormozi’s book launch this past weekend. Yes, there were definitely some “salesy” parts 😅, but what stood out most to me was how he turned the launch into an experience, even offering his book to readers for free.
He didn’t just promote the book, he wove the launch into the content itself in a way that perfectly aligned with his message. I also loved how he built in the reader experience by sharing valuable information while engaging with his community directly through 1:1 feedback and live calls.
✨ Here’s a question for you ✨
If you could turn one chapter of your book into an experience (a resource, a challenge, a video, etc.), which chapter would you choose, and what would that look like?
Drop your ideas below ⬇️
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A weekend long book launch
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