New Release: The Cognitive Demo
Hey everyone — I’m excited to share that my latest book, The Cognitive Demo, is officially published. This book breaks down the neuroscience of how buyers learn and provides a step-by-step framework for creating high-impact software demonstrations. If you’re in sales engineering, SaaS, consulting, or any role where you present complex solutions, this may be useful. Key takeaways include: - Cognitive sequencing for modern demos - How to reduce cognitive load - Presentation structure based on learning science - Proven techniques for clarity, momentum, and engagement If you’d like to check it out, here’s the link: https://a.co/d/6s9JeAi