I'm in a fairly unique position. Between my own agency, the mastermind, and the one-on-one calls I run every week, I get to see inside a lot of agencies at once. Different niches, different countries, different stages. And when you're watching that many at the same time, the patterns get really obvious. The agencies pulling away from the pack right now aren't doing anything mystical. They're doing a handful of specific things differently, and almost all of them run against what the average agency owner believes. Here's what I'm seeing. 1. They win with creatives, not on magic systems. The ones scaling fastest have worked out that roughly 80% of what makes acquisition work is the creative. The ad itself. The message, the angle, the execution. The landing page is maybe 18%. The media buying and campaign structure is genuinely about 2%. So while everyone else is rebuilding their funnel for the third time, they're producing and testing creative volume every single week, for their clients and for themselves. Meta's algorithm is now good enough that great creative basically optimises itself. Bad creatives can't be saved by any campaign setting on earth. 2. They read the market, not just their metrics. Everyone knows about ad fatigue. Almost nobody knows about market fatigue. Your ad can be brand new, never shown to a single person, and already be exhausted, because the market has been hearing that same style of message from your competitors for two years. Same guarantee-shaped promise, same talking-head format, same cadence. Prospects develop billboard blindness to the entire category of ad, not just individual ones. The agencies growing fastest are the ones who keep a finger on the pulse of what everyone else in their niche is saying, and then deliberately say something different, in a format nobody else is using. When my own guarantee-style ads fatigued years ago, I switched to educational, authority-style creative and my cost per lead dropped to a third of what it was. Same offer underneath. Different conversation with the market.

Kia Ora, Hello, everyone. This is just a brief announcement (more to myself really) that I am truly about to commit to building something awesome, which I hope will provide value to my community via the SMMA agency I will be running, and hopefully to all of you in this community as well. PLEASE harass me if you don't hear back from me. Here's some initial info about me to get to know me a bit better. My name is Amon, I'm 20, from New Zealand. I've yet to fully register my domain and website yet as I'm broke 😭, But the ideation is well under way, I've got the name, the niche, figured out. My offer is where i'm a little stuck at as, I want to provide my client's with BOOKED JOBS, not just leads as my moat. The conflict is, booked jobs will require quotes which can only be provided by my client directly, as they're the ones doing the job obviously. Yet to do any outreach, am trying to apply my learnings from Imperium academy and the One-Man-agency book, and really want to nail my foundations to build on top of. Cheers, for taking the time out of your day to read this. If you guys have any additional free resources you guys can provide, it would be greatly appreciated. Cheers again -Amon

I am now into a forced retirement mode and am looking to do this as a supplement to my meager pension. Fortunately I have built some background in digital assets and web development as a side hustle and am now discovering AI as the NEW thing. Here we go as they say "To the moon and beyond".

hey guys, who're in the real estate niche? let's connect

Here's a golden lesson for you all I'm getting back to business as usual today. The second day of the year and its very obvious most people are still on holiday mode. Out of the 9 people that booked in their free implementation calls with me today only 3 showed up. But there was a VERY interesting correlation with the people that didn't show up. The ones that showed up were making WAY more money. Not just a little bit more, hundreds of thousands more or even millions more PER YEAR The ones that didn't show up had almost non existent businesses. One call I had today was with an agency owner doing $6M/yr. She was at the airport about to catch a flight from Aus to Canada but still showed up. We spoke for 30 minutes and had an incredibly valuable conversation. Yet, there's some of you out there who's businesses are in dire, desperate need of help and you won't even show up to a free call. My message here isn't about hustle culture and preaching you should be working in the holiday season. Quite the opposite, actually. I surfed 5 times this week and have been on a well deserved short break. My message is that 90% of getting ahead in this game is LITERALLY JUST SHOWING UP. You don't even have to be good, talented or have any kind of edge. If you just do the bare fucking minimum but do it consistently you will beat so many people out here. Some people don't even have the most basic level of professionalism & respect for people's time to show up to a call they agreed to. Imagine if you just showed up and actually chipped away and put in real work daily? I'm not here complaining about no shows, I truly don't care. I'm just trying to share this perspective that crossed my mind today and how confident it makes me and confident it should make you. Earlier in my entrepreneurship journey I remember carrying this cynicism. I would think in the back of my mind "If anyone else can watch these same YT videos and take these same courses won't there just be heaps of people doing the same thing" then if that's true then whats the point of trying so hard in this game?