When I first started in this game, 10K a month was the glorious first milestone I couldn't wait to hit. I quickly hit it and realized that business income isn't the same as personal income, and to really hit my financial goals, I'd need to be doing at least $20K/month that way, I was netting close to $15,000 every month, which was way more than I'd ever made at the time. Fast forward to today, and we will routinely have a a few days every month where we do over 20k in sales. I want you to stop and genuinely compute the fact that there are some people that make your target monthly income or a good portion of it in a single day, as if it's routine, completely normal, and nothing special. Many of you are simply holding beliefs that cause you to self-sabotage, preventing you from acting in a way that would make this your reality too. Many of you, I bet, have never even attempted to pitch someone a $20,000 paid-in-full deal. You'll tell yourself a million things as to why you shouldn't, but you've never actually tried. Your beliefs aren't based on reality and objective information from the real world. Practice self-awareness and challenge the narratives in your own head. Ask yourself, "Is this a belief statement, or how do I know this to be true?" You should believe opinions you hold when there is firsthand, real-world evidence to support it, but many of us operate off of "vibes" and feelings. If all you did was bring up the fact that you have a $20,000+ offer on every one of your sales calls and just let people know it exists, you only need one or two people per month to go for it to make an extra $20,000 to $40,000 per month. There's zero downside because, if you're selling your main thing anyway, dropping a bigger number for a more expensive product only makes your main offer seem way more of a better deal. It also increases your perceived authority by the fact that you have a more premium product. So if you're reading this, I challenge you to step out of your comfort zone and experiment with a higher price point than you've ever pitched before. Make it no less than $15,000 USD.

Getting clients is obviously important, but once you're juggling outreach, lead gen, ads, automation, client communication, reporting, and fulfillment by yourself, organization becomes a serious bottleneck. I've found it helps to keep the workflow ridiculously simple: 1. Lead generation Keep prospecting and follow-ups in one repeatable system rather than constantly reinventing the process. 2. Sales Have your offers, call notes, proposals, and follow-up tasks organized so leads don't fall through the cracks. 3. Fulfillment Turn your recurring client work into checklists and repeatable processes. Especially useful when you're handling AI automations or paid ads. 4. Client management Track what's currently being worked on, what's waiting on the client, and what needs attention next. 5. Daily execution This is where I like using Floment. Having projects, tasks, resources, and AI-assisted work in one workspace makes it easier to see what actually needs to get done instead of bouncing between a bunch of tabs. The goal isn't to build some insanely complicated agency operating system. It's to create a workflow where you always know: Who needs attention → What needs to be done → What's next → What can be automated That becomes especially important when you're the salesperson, account manager, strategist, and fulfillment team all at once. For the one-person agency owners here, what's currently taking up most of your time: getting clients, fulfillment, or keeping everything organized?

I'm in a fairly unique position. Between my own agency, the mastermind, and the one-on-one calls I run every week, I get to see inside a lot of agencies at once. Different niches, different countries, different stages. And when you're watching that many at the same time, the patterns get really obvious. The agencies pulling away from the pack right now aren't doing anything mystical. They're doing a handful of specific things differently, and almost all of them run against what the average agency owner believes. Here's what I'm seeing. 1. They win with creatives, not on magic systems. The ones scaling fastest have worked out that roughly 80% of what makes acquisition work is the creative. The ad itself. The message, the angle, the execution. The landing page is maybe 18%. The media buying and campaign structure is genuinely about 2%. So while everyone else is rebuilding their funnel for the third time, they're producing and testing creative volume every single week, for their clients and for themselves. Meta's algorithm is now good enough that great creative basically optimises itself. Bad creatives can't be saved by any campaign setting on earth. 2. They read the market, not just their metrics. Everyone knows about ad fatigue. Almost nobody knows about market fatigue. Your ad can be brand new, never shown to a single person, and already be exhausted, because the market has been hearing that same style of message from your competitors for two years. Same guarantee-shaped promise, same talking-head format, same cadence. Prospects develop billboard blindness to the entire category of ad, not just individual ones. The agencies growing fastest are the ones who keep a finger on the pulse of what everyone else in their niche is saying, and then deliberately say something different, in a format nobody else is using. When my own guarantee-style ads fatigued years ago, I switched to educational, authority-style creative and my cost per lead dropped to a third of what it was. Same offer underneath. Different conversation with the market.

Kia Ora, Hello, everyone. This is just a brief announcement (more to myself really) that I am truly about to commit to building something awesome, which I hope will provide value to my community via the SMMA agency I will be running, and hopefully to all of you in this community as well. PLEASE harass me if you don't hear back from me. Here's some initial info about me to get to know me a bit better. My name is Amon, I'm 20, from New Zealand. I've yet to fully register my domain and website yet as I'm broke 😭, But the ideation is well under way, I've got the name, the niche, figured out. My offer is where i'm a little stuck at as, I want to provide my client's with BOOKED JOBS, not just leads as my moat. The conflict is, booked jobs will require quotes which can only be provided by my client directly, as they're the ones doing the job obviously. Yet to do any outreach, am trying to apply my learnings from Imperium academy and the One-Man-agency book, and really want to nail my foundations to build on top of. Cheers, for taking the time out of your day to read this. If you guys have any additional free resources you guys can provide, it would be greatly appreciated. Cheers again -Amon

I am now into a forced retirement mode and am looking to do this as a supplement to my meager pension. Fortunately I have built some background in digital assets and web development as a side hustle and am now discovering AI as the NEW thing. Here we go as they say "To the moon and beyond".