Most agency owners are losing the sale before the call even starts. The prospect books in. Then they show up cold. Half-interested. Haven't watched your video, don't really get the offer. So you burn the first half of the call covering basics and answering the same objections you answer on every single call. Same five questions. Every time. So here's how you fix it. You build one page that answers every common question and objection before the call ever happens. Then you make watching it required. Three steps. Step 1: Pull the questions straight from your own calls. Take your last 10 to 15 sales call recordings and drop the transcripts into ChatGPT or Claude. Then run these two prompts: "Pull out the top 10 questions that come up, ranked by frequency and how likely they are to contribute to the sale." "Pull out the most common objections, ranked by frequency and how likely they are to contribute to the close." You're not guessing what to put on the page. You're pulling it word for word from the exact people you're trying to close. Step 2: Pick 3 to 4 questions and 3 to 4 objections, and record a short video for each. One question or objection per video. Keep them tight. Your usual suspects: what's actually included, how fast they'll see results, why you over the next guy, what proof you've got that this works. Drop all of them on your booking confirmation page. The page they land on the second they book. Step 3: Make it required viewing. A video page does nothing if nobody watches it. So you put the call to action everywhere they'll see it: The booking confirmation text and email.The 24 hour and 1 hour reminders.The 15 second selfie video you send the day before to confirm the call. And you frame it the same way every time: "Watching these before our call is required. It'll save us both about 30 minutes and make sure we use the call properly. If you haven't watched them, we'll need to reschedule." The reason that works is you've given them a reason to do it and a consequence if they don't. So they actually do it.

Almost 3 months, 1000+ LinkedIn connection requests sent. Got two verbal yeses on price but zero signed clients — sent the payment link by email after both calls and lost them. Since then struggling to even get people on a call. Anyone sold lead gen to UK MSPs or IT consultancies? What got you client one?

We're running SAAS for HVAC agencies and struggling with cold outreach a lot, any tips on how to source leads? Main issue is getting to the decision maker

I have been running my lead generation agency for a few months now. We have been using cold outreach, targeting the wholesale niche. We have tried cold calling, cold SMS, we've switched up how we source leads dozens of times, we have tried every opener and setting strategy you could think of, but have just been getting iced out. Is this an issue with our outreach funnels or should we consider pivoting niches?

A well-structured video sales letter funnel was honestly one of the most important components to scaling my agency to a 7-figure run rate. I personally spent $30K-$50K over a few years working with some of the best people in the industry to perfect my own offer and funnel which was a huge reason I was able to make my agency so successful. At this point I've iterated on my funnel 15 to 20 times, and I'm telling you, this stuff can genuinely make or break whether you can be profitable scaling client acquisition through paid ads. There's an art and a science to all the little details that go into making a landing page work, and in this post I'm going to break down all of the most important things you need to implement on your opt-in page AND your thank you page to increase call volume, increase show rate, and increase the quality of leads coming through onto your calendar. Knowing these strategies is what'll let you effectively compete in the marketplace, same way it let me scale my agency in one of the most competitive niches in the world: real estate. I've proven these strategies work time and time again, evident in the hundreds of agency owners that have scaled after I've helped them install these exact same things into their business. For example, my client James recently hit $50K a month in cash collected and used these strategies to land 15 new clients per month back-to-back for the first two months of this year. My client Aaron had a single month where he brought in 22 new clients and added $50K in MRR in one month. I used these strategies to add $60K in MRR to my own agency in 90 days... Now obviously, your underlying offer and the creative execution of the ads you're running and sending traffic to this landing page are also a huge component of making this all work. But for the purpose of this post, I want to go deep into the VSL funnel strategy itself. And, instead of just describing all of this in the abstract, I'm going to make this easier for you.