Make prospects show up pre-sold · Agency Scaling Secrets (ASS)

9d • Sales

Make prospects show up pre-sold

Most agency owners are losing the sale before the call even starts.

The prospect books in. Then they show up cold. Half-interested. Haven't watched your video, don't really get the offer.

So you burn the first half of the call covering basics and answering the same objections you answer on every single call.

Same five questions. Every time.

So here's how you fix it.

You build one page that answers every common question and objection before the call ever happens.

Then you make watching it required.

Three steps.

Step 1: Pull the questions straight from your own calls.

Take your last 10 to 15 sales call recordings and drop the transcripts into ChatGPT or Claude.

Then run these two prompts:

"Pull out the top 10 questions that come up, ranked by frequency and how likely they are to contribute to the sale."

"Pull out the most common objections, ranked by frequency and how likely they are to contribute to the close."

You're not guessing what to put on the page. You're pulling it word for word from the exact people you're trying to close.

Step 2: Pick 3 to 4 questions and 3 to 4 objections, and record a short video for each.

One question or objection per video. Keep them tight. Your usual suspects: what's actually included, how fast they'll see results, why you over the next guy, what proof you've got that this works.

Drop all of them on your booking confirmation page. The page they land on the second they book.

Step 3: Make it required viewing.

A video page does nothing if nobody watches it. So you put the call to action everywhere they'll see it:

The booking confirmation text and email.The 24 hour and 1 hour reminders.The 15 second selfie video you send the day before to confirm the call.

And you frame it the same way every time:

"Watching these before our call is required. It'll save us both about 30 minutes and make sure we use the call properly. If you haven't watched them, we'll need to reschedule."

The reason that works is you've given them a reason to do it and a consequence if they don't. So they actually do it.

Now the people who show up have already heard your answers and had their objections handled.

They're warm. They're halfway to a yes before you open your mouth.

The call stops being a pitch and turns into a confirmation. Your close rate climbs, and you stop repeating yourself five times a day.

This is just one piece of getting leads to show up warm, prepped and ready to buy. But it's one of the highest-leverage things you can put in place this week.

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