I’ve been getting asked a tonne recently about whether or not running an agency within the pay per lead model is better than the retainer model.
As most things in business it’s not as simple as a binary comparison and there are different circumstances that dictate whether or not each deal structure is more favourable for an agency.
In this YouTube video I settle the score and give my two cents after eight years in the agency game and personally having helped a handful of agencies scale past $250,000 per month in revenue in both models.