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Agency Scaling Secrets (ASS)

2.9k members • Free

7 contributions to Agency Scaling Secrets (ASS)
Where did you find your best ad managers?
I'm looking to hire a new ad manager. They don't need to be client-facing. I want them to handle the technical work, such as code implementation, account setups, and ongoing technical management. The last time I hired an ad manager, I used OnlineJobs.ph, but I'm thinking of trying something else this time. What has worked for you?
2 likes • 4d
I'm looking for a good media buyer too. If anyone has any recommends, I'd love to hear it as well!
Stop writing SOPs for people smarter than you
Helping agency owners get out of client work and hand over media buying/account management to a team member is one of the most important transition points required to scale an agency sustainably. So many people get stuck here and have so many limiting beliefs and mental roadblocks that cause them to self-sabotage following through with this transition. It goes back to the first person you ever delegated to. For almost everyone, that's a VA doing something repetitive. And with that role, you do have to make it grandma-proof. Click by click, screenshot every step, leave nothing to interpretation, because the whole point is that the person doesn't need to make decisions. That's correct for that role. The problem is you learn the wrong lesson from it. Then you go to hire a media buyer and your instinct fires the same way. So you spend weeks building an elaborate SOP that teaches someone how to media buy. Sit with what you're actually doing there. You're making yourself the bottleneck for the brainpower in your own business. If your decision-making is the ceiling on theirs, what exactly are you paying them for? You want a media buyer who's better at media buying than you are. I'll be honest about my own path here. I came up learning the strategy myself. I spent a lot of time in the trenches getting good at it, and I wrote all my SOPs from scratch because I'd personally worked out how to get results in my market. I kind of wish I hadn't spent as much time on that as I did. Media buying isn't that hard of a skill to develop. There are plenty of people out there who already know how to do it. If you're early and trying to scale quickly, all that time you're pouring into over-engineering the SOP should be going into talent acquisition instead. So here's how I'd actually filter out applications to hire an A-Plan Media Buyer for your agency. 1) Objective qualifiers in the application. Not "tell me about yourself." Yes or no and numbers only: Have you run campaigns for this specific industry, in this specific location, before?
1 like • 4d
Needed this! Does anyone have any recommendations on where to find a solid media buyer? Have you had good experiences with Fiverr, Upwork, or anywhere else? I'd appreciate any recommendations. Thanks!
READ THIS IF YOU NEED MORE AGENCY CLIENTS 🚀 💸
Signing clients is the single biggest thing holding back agency owners in this community. I hear it on calls every single week. So this month I'm doing something about it directly. I'm taking on 5 agency owners from this community before the end of the month, and this round comes with the most hands-on bonuses I've ever attached to it. We'll: ✅ Rebuild your offer together, 1-1 with me personally. Guarantee, promise, pricing, positioning. Done for you, so it converts and becomes something you can sell without grinding through every call. ✅ Build your inbound acquisition machine when you're ready for it. We script your ads, script your VSL and help you build the funnel. The same machine I used to sign hundreds of clients into my own agency. ✅ Plug you into our vetted contractors and editors so your creatives get produced without you turning into a part-time video editor ✅ Back it all with weekly live calls, 1-1 check-ins, my full SOP library and 24/7 access to my AI trained on 3 years of mastermind calls Here's what it will do for you: 1) Sales calls stop being an uphill grind. When your offer guarantees something you control and promises something specific, price resistance drops and the same calls you're already booking start turning into paying clients. 2) You get a predictable flow of people who already want to work with you before you say a word. That's what the inbound machine does. Aaron used it to scale to $73k a month in four months and signed 22 clients in a single month. James signs 15 clients a month with it, nearly every month this year. 3) You stop being the bottleneck on your own growth. With the offer rebuilt for you, the scripts written for you and the creatives produced by our contractors, your job narrows down to taking calls and signing clients. 4) Everything compounds from there. More clients means more case studies, more case studies means cheaper acquisition and more leverage to charge higher prices. Here's what to do next if you want this:
1 like • 17d
Clients.
BIG NEWS COMING TOMORROW 😎
Behind the scenes, I run an inner circle of agency owners where we meet twice a week. We share our best stuff and discuss what's working across all areas of the business so that everyone can benefit from it in real time. Things like: > Offers that are crushing with paid ads right now > Untapped niches no one is talking about > AI workflows for making service delivery easier > Ninja hacks across all domains It's been a few months now since we've run an in-depth workshop to talk about the lessons and insights of what's working in the agency game at the highest levels. So that's why... This coming Thursday @ 9AM AEST I'm hosting a one-time private training called "The $30K/Month Profit Agency Fast Track." Due to the nature of the information we'll be sharing, this event will be live only. This is for agency owners who are either trying to get off the ground and sign their first consistent clients… or already doing $10-$30K/month and want to break through to $30K+ in PROFIT without working more hours or building a bigger team. On this training I'm going to break down: → The exact 3 things the fastest-scaling agencies in our community are doing right now and why they're ignoring everything else → The method one of my private clients used to go from $8K/month to $73K/month in just 4 months → How to reverse-engineer a winning offer so you never waste another week second-guessing your niche → Why most agency owners stay stuck forever and the one shift that changes everything This is a ONE TIME live training. So if you’d like access to the registration link for the private webinar… … type “YES” in the chat below & let us know! Once we see your name pop up below, we’ll send you the registration link first thing tomorrow morning. Who wants the link? 👇👇👇
BIG NEWS COMING TOMORROW 😎
1 like • Jun 24
Yes
🚨 HUGE ANNOUNCEMENT: FREE Weekly Coaching Call
Starting this week (First call Wed 8:30 AM / AEST) , every single member of this community gets access to a free weekly coaching call. We're calling it the $30K/Month Profit Fast Track. Here's the format: 30 minutes of me coaching you through the exact system the fastest-growing agencies in our community are using right now, followed by 30 minutes of live Q&A where you can ask me anything about your specific situation. No fluff. No replays of old content. Live, every week. What we're going to cover: The three things that separate the agencies scaling to $30K, $50K, $100K+ a month in profit from the ones grinding in circles going nowhere. Offer 👉 how to pick a validated niche, find the gap, and position yourself as the obvious choice so you're not competing on price with every other agency in the market. Delivery 👉 how to build a fulfilment system that gets clients results predictably, kills churn, and turns your clients into walking case studies that make every future sale easier. Acquisition 👉 how to go from inconsistent referrals and cold outreach to a machine that puts qualified calls on your calendar every single day. These aren't theories, they are tactics I learned the hard way and have helped 200+ agency owners replicate into high multi 6 figure and even 7 figure businesses. The difference between where you are and where they are isn't talent or luck. It's clarity on these three things and actually executing on them. That's exactly what this call is designed to give you. Every week. Free. For every member of this community. If you're serious about scaling your agency, this is the most valuable hour of your week. No excuses not to show up. 👉 Save your spot in the calendar right here 👉 Save your spot in the calendar right here See you there. 🚀
🚨 HUGE ANNOUNCEMENT: FREE Weekly Coaching Call
1 like • Mar 31
YESS👏
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Brielle Hanley
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@brielle-hanley-8367
brielle @delcreative

Active 2d ago
Joined Jan 30, 2026
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