I wanted to say a big thank you Liam. I literally have decided to switch careers in mid september and decided to do Lead Gen. I ran a small agency in the early 2000's and then another business took off and that was that. That industry has now come to an end so I always wanted to jump into doing an agency again. This just gave me a BOOST of confidence. I signed up for a consultation and look forward to speaking with you soon!!

Hi everyone, just wondering how do we stay in the same niche without using the same angles/creatives for paid ads and lead magnets? For example if I’m working for mortgage brokers wont they all need the same lead magnets? I don’t understand how I differentiate so I’m not using the same ads for all my clients.

Hey everyone 👋 Finally at a point in my agency where I have a solid client base running Meta ads and I'm starting to hit a wall with capacity. I'm torn between two hires and would love some input from people who've been here: Option A — Freelance Ad Creative Specialist Someone who can take raw footage I provide and/or use ai tools to produce high converting ad creatives (video + static) for my clients every two weeks. This is eating up a lot of my time right now and keeping me from focusing on growth. Option B — Junior Media Buyer / Ads Manager Someone to take on a few of my ad accounts so I can step back from day to day campaign management and focus on client acquisition. My instinct is to start with the creative person first since that's my biggest bottleneck right now .. Main question: Where are you finding good people for either of these roles? I want someone who actually understands Meta and direct response, not just a general video editor or VA. Any insight would be huge. Thanks 🙏

BIG NEWS COMING TOMORROW I have literally never been more excited than now to be in the agency game… Why? In the past 30 days there have been some quantum leaps with whats possible with AI. These quantum leaps have fundamentally changed the game. We are now using AI to make creatives, edit videos, build / launch and optimise client campaigns, automate reporting, automate client lead follow up & accountability, automate building landing pages, complex marketing automations and so much more. I whole heartedly believe that right now we are in a golden window of opportunity to leverage the agency model. The agency model never been easier, but the future is uncertain. No one knows what going to happen in 5 years time. The AI overlords might take over, the economy might collapse who the hell knows. But what we do know is that this opportunity is here right now and those who capitalise are going to make a shit load of $$$ And a lot of people already are (cough cough, everyone in mastermind 😉) So this Friday I’m going to be hosting a private one-time-only $30K/m Profit Fast Track webinar. This webinar is 100% free to attend & will be for new AND experienced agency owners who want to fast track scaling to $30K/m profit as well as learn how we are using AI to run the agency. … but… you’ll need to request the registration link to attend. So if you’d like access to the registration link for Fridays private webinar… … type “YES” in the chat below & let me know! Once we see your name pop up below, we’ll send you the registration link first thing TOMORROW morning. Who wants the link? 👇💬

When I first ran paid ads for my agency back in 2021, every still image creative had to either be built by me in Canva or sent to a graphic designer at $20 to $50 a pop. Testing a batch of, say, 22 to 24 creatives could cost you close to $1,500 before you drop a penny on ads. Right now I'm spending $900 a day on my low ticket funnel and some of my best performing creatives are still images that came out of one workflow. A few agency owners we've shown it to have pulled their cheapest cost per leads ever from the same process. The best part is that the ads were created entirely by AI and cost maybe 10 to 20 cents in credits each per creative. The actual tools are simple. Claude writes the image prompt, Higgsfield produces the image. The part that makes it work is what you do before you prompt anything. Most people open an AI tool and type "give me 12 ad concepts for a roofing lead gen offer" and let it rip. What comes back is generic because the strategy was generic. The image is only ever as good as the thinking you feed it. So instead I steal formats that are already proven. I go into the ads library of the biggest B2B advertisers I can find, sort by impressions, and look for still image formats they keep running. If a format shows up over and over near the top, it's working. From doing this for a client last week across four niches (roofing, tree services, siding, tint and PPF) I landed on four formats: A phone mockup where the notifications on the screen are the client's dream outcome. For a roofer that's a $40,000 deposit hitting the bank and a text saying "new roof restoration quote." A fake news article layout with the client avatar in their work environment and a headline that matches the hooks from the video scripts. A whiteboard sketch comparing the old way against the new way, with a little diorama of a finished job sitting in front of it. Bold text on a red background. Stupidly simple and it's one of Cole Gordon's top performers. Four formats, four niches, sixteen ads. Each format is deliberately nothing like the others, and that matters. If your first batch is four colour variations of the same layout, you're not testing anything.