Huge Sprint but hungry for bigger stronger growth.

Jan 2 • Mindset

Hey everyone — looking for some strategic insight from agency owners further ahead in the journey.

Since 6 October – 31 Dec, my agency has brought in $121,233.33 in revenue.

That window marks a clear inflection point for us — averaging ~$1,400/day and sitting around a $40K+ MRR baseline, which is ~16% up from previous periods.

Where I’m at today:

Avg. retainer: $2,500/month
Client base: health tech, financial services, fintech, accounting, and high-ticket service businesses
New revenue line: AI-built websites $10K–$20K
Goal for 2026:👉 $100K MRR👉 +$100K/month in project work

Where I want insight:

I’m debating whether I niche down further and go all-in on 1–2 sectors (investor-facing brands + health tech seem to be the strongest performers), or if I continue servicing horizontally and leverage scale via team/systems.

I’m also exploring restructuring pricing and moving toward:

$7.5K–$12.5K/mo flagship offer (growth engine + fractional CMO + automation)
$2.5K–$3.5K standard retainer (lead gen only, productised)
$15K–$25K AI website builds w/ $1.2K–$3K ongoing automation retainers

Questions for this group:

1️⃣ For those who’ve hit $100K MRR — did niching down make the biggest difference or was it more about systems and sales volume?

2️⃣ If you’ve sold “growth engine” or “fractional CMO” style offers — what pricing structure got the cleanest closes?

3️⃣ Any red flags or traps I should watch out for when trying to scale both retainer + project revenue simultaneously?

4️⃣ Biggest unlock that took you from $40K → $100K months?

Would genuinely appreciate any thoughts, critiques, or pattern recognition you’ve seen on your path. Happy to answer questions in comments if helpful.

Thanks in advance 🙏

3 comments

Huge Sprint but hungry for bigger stronger growth.