I think you are missing the most important foundation of a winning offer. At its core, your main flagship service that you should prioritize selling should be a single predictable client acquisition vehicle, whether or not that's Meta ads, Google ads, SEO, YouTube ads, ChatGPT ads, TikTok ads, whatever. It doesn't matter. You should be picking the objectively best channel, strategy-wise, of what works for the specific niche and client avatar that you are focusing on. Nine times out of ten, targeting trade service businesses in general is way too broad. That itself makes it difficult to create a competitive, specialized offer. Your offer should be built around a way more specific micro niche, such as retaining wall builders, port insulation businesses, land clearing companies, etc. The problem with selling websites is that it's not that they aren't valuable and people aren't willing to pay for them. It's that the problem you're solving is indicative of a client avatar that is financially unqualified. The only businesses that need a new website are usually small-scale crappy operators that haven't already built one. Creating a website isn't necessarily directly solving a client acquisition constraint. Sure, it's better for them to have a decent website, but just because you have a website doesn't mean you're automatically gonna start getting traffic and getting inquiries. Offer one is decent. However, it's insanely low ticket, and you're gonna have a tough time scaling with selling something that cheap. It is the exact same amount of time and effort to acquire a $200 per month client as it is to acquire a $2,000 per month client. A single $2,000 per month client would be making the same or more than having eight to ten clients on $200 per month. I would make offer one a downsell offer and charge closer to $500 to $600 per month for it, where all you're doing is: - Google Maps SEO - Reputation management - Inbound lead management/automation The primary offer that would focus on selling should also include a done-for-you paid ads deliverable, like running ads on Facebook or Google, and charge a minimum of $1,500 to $1,800 per month for that. Whilst also including the basic SEO and automations package, you'd sell your current offer one or an improved version of offer one as a downsell and position it as the "minimum package".

Firstly, 100%, yes. Stock footage ads with voiceover work. You just need to know what a good creative actually looks like and choose footage that looks authentic, real, and compelling. There's a big difference between stock footage that obviously looks like stock footage versus content that looks more native and organically produced. I have members in our mastermind that are managing clients in the kitchen and bathroom renovation niche. For example, they are spending over $30k a month running exclusively these styles of ads, and they are acquiring $1 million-plus per month in projects. In terms of where you can get stock footage: - CapCut has a built-in stock footage library that is pretty good that you can use. - You can also use Higgs Field and VO3 to generate pretty good B-roll. If you're doing any AI-generated content, the key is to make sure that you're not just doing a half-assed prompt with no real strategy or direction. You need to first know what a good ad looks like so that you can create the correct prompt to get a good end result. Once you have done some competitor research and funnel hacking and you've got a general idea of what ads already work, then you need to describe that to Claude, for example, and then get Claude to produce the prompt that you would then give to Higgs Field to actually create the video. Personally, I have a dedicated Claude project specifically for prompting, where it has a knowledge base and is pre-trained on creative strategy. That dedicated Claude project is primed to be a creative strategist, and then I give it tasks one at a time to produce prompts for video clips that I'm wanting, as well as still images.

@Tobi Falowo dming you now

@John Ferguson Will get @Ryan Meyer to Dm you with the details

Personally, some of my best media buyers and ad managers have come to me through my personal brand or communities and networks that I've owned. Back in the day, I used to have a Facebook group with a decent audience of about 5k members. I got quite a few good media buyers finding me and reaching out to me through there, which highlights the importance of personal brand and/or owning some kind of audience for the purpose of talent acquisition. Obviously, that's a long-term thing and not easy to replicate overnight, or if you're just wanting to do a focus push of acquisition to generate some applications. Here are some other options. The next best option is to run ads. To acquire client success managers, Media Buyers, Appointment Setters, and Closers, I have done both of the below strategies. Strategy number one is to run ads on Meta. I will usually create a simple Instagram story with text overlays detailing the role and a call to action to go to a dedicated landing page that I've created with a loan video breaking in the role and to go to a high-level application. I'll usually include a field in the application for them to include a 2-3-minute Loom video explaining why they would be a good fit for the role. Or, in the case of media buyers, I'd ask them something more specific, like to break down some examples of client case studies and campaigns they've managed in the specific niche they are looking for their help with. Strategy number two is to do essentially the same thing as above, but on LinkedIn it's really easy and straightforward to just run LinkedIn ads for a role like this. They have a native AI feature as well to generate the job description. One of my main lessons and takeaways that is super important and that applies to talent acquisition in any context is raising your standards of how much volume is required to truly find the right person. You should aim to generate a minimum of 60-80 applications, shortlist 12 to 15 people, conduct 5 to 8 interviews, and hire only one person.