Behind the scenes, I run an inner circle of agency owners where we meet twice a week. We share our best stuff and discuss what's working across all areas of the business so that everyone can benefit from it in real time. Things like: > Offers that are crushing with paid ads right now > Untapped niches no one is talking about > AI workflows for making service delivery easier > Ninja hacks across all domains It's been a few months now since we've run an in-depth workshop to talk about the lessons and insights of what's working in the agency game at the highest levels. So that's why... This coming Thursday @ 9AM AEST I'm hosting a one-time private training called "The $30K/Month Profit Agency Fast Track." Due to the nature of the information we'll be sharing, this event will be live only. This is for agency owners who are either trying to get off the ground and sign their first consistent clients… or already doing $10-$30K/month and want to break through to $30K+ in PROFIT without working more hours or building a bigger team. On this training I'm going to break down: → The exact 3 things the fastest-scaling agencies in our community are doing right now and why they're ignoring everything else → The method one of my private clients used to go from $8K/month to $73K/month in just 4 months → How to reverse-engineer a winning offer so you never waste another week second-guessing your niche → Why most agency owners stay stuck forever and the one shift that changes everything This is a ONE TIME live training. So if you’d like access to the registration link for the private webinar… … type “YES” in the chat below & let us know! Once we see your name pop up below, we’ll send you the registration link first thing tomorrow morning. Who wants the link? 👇👇👇

Had a good question come up on a call this week about pricing and upsells, and it's something I see almost everyone get wrong, so let's break it down. The situation is usually some version of this. A client's happy. Things are working. They start asking for more. Can you build our website? Can you run our Google ads? Can you add this, can you manage that? So you think, great, time to charge more. And the way most people go about it is by stacking features. Basic package gets meta ads. Next tier adds a landing page. The one above that throws in automations, an AI bot, a fancy pipeline, and so on up the ladder. Here's the problem with that.Your client doesn't give two shits about any of it. They don't care how many automations are humming away in the background. They don't care if there's an AI bot, or three landing pages, or a colour-coded pipeline. None of that is why they pay you. They pay you for one thing. More leads. More appointments. More sales. That's the value. Everything else is just plumbing. So when you price your tiers around features, you're charging more for stuff the client never asked to care about in the first place. And it usually ends with you doing a pile of extra work for an extra few bucks that you'll resent inside a month. Here's how to think about it instead. First, separate project work from retainer work. A website is a project. It has a start and an end. So bill it as a standalone project, not baked into your monthly retainer. If it needs ongoing upkeep, either charge a small maintenance fee for that specifically, or go find someone on Upwork, drop them in a Slack channel, and now they're your website guy. Do not let one-off favours quietly turn into unpaid scope creep on the service you're actually trying to scale. Those little jobs add up. They drain your energy and pull your focus off the work that moves the business. Second, base your real upsells on scale, not features. The reason a higher tier should cost more is because the client is spending more on ads, generating more leads, and booking more appointments.

Most agency owners are losing the sale before the call even starts. The prospect books in. Then they show up cold. Half-interested. Haven't watched your video, don't really get the offer. So you burn the first half of the call covering basics and answering the same objections you answer on every single call. Same five questions. Every time. So here's how you fix it. You build one page that answers every common question and objection before the call ever happens. Then you make watching it required. Three steps. Step 1: Pull the questions straight from your own calls. Take your last 10 to 15 sales call recordings and drop the transcripts into ChatGPT or Claude. Then run these two prompts: "Pull out the top 10 questions that come up, ranked by frequency and how likely they are to contribute to the sale." "Pull out the most common objections, ranked by frequency and how likely they are to contribute to the close." You're not guessing what to put on the page. You're pulling it word for word from the exact people you're trying to close. Step 2: Pick 3 to 4 questions and 3 to 4 objections, and record a short video for each. One question or objection per video. Keep them tight. Your usual suspects: what's actually included, how fast they'll see results, why you over the next guy, what proof you've got that this works. Drop all of them on your booking confirmation page. The page they land on the second they book. Step 3: Make it required viewing. A video page does nothing if nobody watches it. So you put the call to action everywhere they'll see it: The booking confirmation text and email.The 24 hour and 1 hour reminders.The 15 second selfie video you send the day before to confirm the call. And you frame it the same way every time: "Watching these before our call is required. It'll save us both about 30 minutes and make sure we use the call properly. If you haven't watched them, we'll need to reschedule." The reason that works is you've given them a reason to do it and a consequence if they don't. So they actually do it.

Watch this video to begin. I look forward to working with you in this group 🙂 --> Book Your Complimentary Implementation Call --> Book Your Complimentary Implementation Call Don't have the One Man Agency Book yet? 👉 GET IT HERE