Sales Belief Ladder Examples · Rozenberg Group

Sales Belief Ladder Examples

Hey everyone! following on Tuesday's DSA where we broke down the Belief Ladder. I had promised you guys I would leave some examples. So below are some trades and real estate specific examples plus a few discovery questions for each of the seven beliefs to help make the concepts more concrete.

Quick note on the example questions. I kept them intentionally high level. These are not word tracks to copy and paste. Every business is a little different. Use these as inspiration to understand the intent behind each belief, then build your own versions that actually sound like you and fit the situations you're in.

Last note: Remember, in most sales conversations, many of these questions will be answered without you having to ask them. Add them to your scripts so that you have them to remember, but keep in mind you don't actually have to ask them every single time.

https://docs.google.com/document/d/1aQDYAO2kmd_L2CoL2_S_Dn3-14x0qQCLuLGKRI-gMAc/edit?usp=sharing

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