High level content strategy · Black Box Business

High level content strategy

Hey Team!

Great session today on a high-level social media organic content strategy. Here's the concept that I taught and a nice little visual to go along with it, to hopefully help you understand what the different types of content look like, what their uses are, and why it matters.

For any of you looking for real-world examples of what this type of content may look like, just go on Instagram, type in your trade, find some businesses anywhere in the country, and start watching their content.

If it's entertaining and doesn't educate much and is just something to gain attention, it's top-of-funnel.
If it's educating about the product, the service, or the company, and it builds expertise and authority, it's middle-of-funnel.
If it has any kind of call to action to leave the content to go do something else (most likely to continue the next step in the sales process), it's bottom-of-funnel.

Have someone on your team or AI create a list of variations of each type of content for you to create, and start by just making it. Reps are what matter most, especially when you're just getting started.

Happy to chat about this more on Thursday. See you then.

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High level content strategy