Hey team, as promised on this morning's DSA call, I put together a quick Loom breaking down lead magnets and how to use them specifically in your business. It's about 15 minutes so feel free to watch on 2x speed. The short version: if your only call to action right now is "call for a free estimate," or "get a quote" you're leaving money on the table. This video walks through how to offer something valuable up front that captures more leads and makes closing easier, without spending more on ads. I cover specific examples for contractors and trades, plus how to qualify leads so you're not wasting time on tire kickers. Worth the watch. Let me know if you have questions.

It’s the end of the week. It’s the end of the month. A lot of people start slowing down right here. They take their foot off the gas. They tell themselves they’ll get serious next week. Next month. Later. That’s how people stay stuck. Winners finish strong. Leaders finish strong. Businesses that grow finish strong. Do not coast into the weekend. Do not drag yourself into a new month with old excuses. Handle the call. Send the follow-up. Close the deal. Clean up the loose ends. Finish what needs to get done. So here’s the question: What are you finishing strong today before this week and this month ends? Drop it below.

Hey guys, looking for some feedback on a banner we’re running this season at our local city baseball games. We get: • 2 live reads per game • Jumbotron video spots • This banner displayed along the first baseline Goal: brand recognition + getting people to remember/search us later (not necessarily immediate leads at the game) Curious your thoughts on this design: • Is this clean and effective for quick visibility from a distance? • Is the website the right primary callout, or should I simplify/shift the message? • Would you add/remove anything to make it more memorable or actionable? My thought was to keep it super simple—logo + website + visual proof—but I’m wondering if I’m missing an opportunity to make it more compelling. Appreciate any feedback, especially from anyone doing local sponsorships or stadium advertising. Shane

Hey guys, quick question for the group on material cost tracking with JobTread + QBO. For materials we buy in bulk (fasteners, housewrap, trims, etc.), we’ve been entering those purchases as overhead in QuickBooks Online since they’re not tied to a specific job at the time of purchase. The challenge we’re running into is: There’s really no clean way (that I’ve found) to allocate or track those costs back to jobs inside JobTread later on, so they never truly hit job costing, just overhead. I’ve heard a few people mention this being a common gap with JobTread, so I wanted to ask: • Are you guys just leaving bulk materials in overhead? • Has anyone found a good system to allocate those costs back to jobs? • Is there a workaround using cost codes, inventory, or clearing accounts? • Or are you handling this entirely on the QBO side? Trying to tighten up our job costing accuracy as we scale, and I know this is an area where dollars can quietly slip. Appreciate any insight or systems you’ve built around this.

Question: How many of you folks work weekends? I know when I work Saturday and or Sunday mornings, while the phone isn't ringing and the office is quiet, I can get a lot done and set the week up for success.