DM'd every commenter:
"Hey [Name]!
Thanks for commenting on my post about the dormant group auction.
Do you have a group that's been sitting dormant, or are you thinking about starting one?"
When they answered, I used X-ray T2 and dug deeper. Whatever they say, your job is to dig deeper.
- "Tell me more about that..."
- "What else is important to you?"
- Get SPECIFIC about what they want
Keep them talking. It's rarely the first thing they tell you.
The conversations will tell you:
- What language THEY use (not your assumptions)
- What they're REALLY buying (it's not "dead group revival" - it's something deeper)
- What price point makes sense
In my case, I discovered that I can also position my strategy for new groups with low active members, instead of just focusing on dead groups.
Then everybody interested received a DM:
"I'm going to run an auction where the winner gets the exact post structure, positioning, and step-by-step process I used.
But before I do that, I wanted to talk to a few people like you to make sure I'm including everything that matters.
If you could get your group making [their desired result] - what would be worth paying for that?"
This tells you their price sensitivity WITHOUT you throwing out a number first.
There were a couple super HOT people, so I DM'd them:
"You know what - you seem like exactly the right person for this. The auction might go higher than makes sense for you.
What if I just hooked you up directly for $[reasonable number based on their buying history]? Would that work?"
Closed them even before the auction started.