The Ronin Rainmaker · Royalty Ronin

Travis Sago

Mar '24 (edited) • Opening Convos & Coffee Dates

The Ronin Rainmaker

The most urgent and desperate problem for business owners of any size...

...Is CASH FLOW!

The bigger the business, the bigger the monster and scarier it is for them.

a 5 figure biz owner with a cash flow sitch won't take a nice vacay this year.

a 7 figure biz owner with a cash flow sitch loses sleep over who he/she needs to fire.

Now...

The bigger/older businesses tend to have more ASSETS in the way of customers, prospects, old leads, churned customers, direct mail addies, cell phone numbers, etc...

Most cash-producing assets sit collecting dust.

Why?

Because they do the one or two things, they know how to do.

They don't have the time, energy or know how to do something "new".

It's been this way for 1000 years...

It will be this way until at least 2124!

This is where a Rainmaker comes in.

Now...

Most Rainmakers want a six-figure salary or huge fee upfront.

They will propose grand plans which require massive (and risky) changes in the business.

The timeline to bring in the cash can be months or YEARS.

This tastes blucky.

It's like a blindfolded kid who is told he's about to get a piece of chocolate cake but gets a hunk of Liverwurst instead.

If the kid can choke it down...

It may INDEED be healthier in the long run.

...but most likely that foul bit of yuck will be expelled immediately.

This whole sitch is why life can be so rosy for...

🌹A RONIN RAINMAKER 🌹

A Ronin Rainmaker runs cash campaigns.

The campaigns in a Ronin Rainmakers Rucksack are very different but simple in nature.

(You saw the Goodwill Campaign AND a 2nd Helping Campaign right here in Ronin.)

✅They often bring in high 5 figures or 6 figures in CASH in days or weeks.

✅ They don't require massive changes to be implemented in the business.

✅ There's no ad cost risk.

✅There's nobody needed to be hired or go on the payroll.

✅And the Ronin Rainmaker only gets his/her hunk of the cake AFTER it's baked.

✅✅✅✅✅This is EXACTLY what the biz owner wants.

The chocolate cake NOT the Liverwurst!

Now...

Some Ronin on their way to becoming rainmakers try to outrun the bear in their minds or in real life in front of a potential partner. 🐻

What do I mean?

I mean that a Ronin may worry about too much.

Being the best.

Having a fuck ton of experience.

or whatever...

This paralyzes them.

They don't realize that everyone else is offering LIVERWURST.

They are the ONLY ONE offering chocolate cake at that time.

So...when offered without fear...

Most of the time the kid will just say, "When can I eat it? I want it now! Gimme! Gimme!"

It's only in Ronin's "fears" that they imagine the nightmare scenario of shame as a potential partner slams the door in their face.

In fact...

A fearful Ronin only fucks it up when they start talking about the ingredients, the mixing process, the steps to bake and their chef credentials.

They don't want that!

"I just want CAKE, gawd dammit!" the kid inside screams!

The more the process is explained, the more fearful the potential partner gets.

When all that's needed to get a "Let's do it."

Is...

"Based on your 3200 past customers and what you've got going on I think you've got $100,000 we could pull out for you to use pretty quickly. Sometimes these campaigns don't pop off though. I'd propose we run 2 or 3 emails to your list and let us close them. We'll know if it will work or not in a hurry. I'm booked out for a few weeks. Do you wanna look at putting this test on our calendar this quarter?"

And they will USUALLY SAY, "Can we do it SOONER?"

If they don't...

And this may be the case with someone who is in a salaried position in the company...and not directly affected by the cash flow issues...and they are also trying to do their due diligence.

They might say...

"Who else have you done this for?"

This is where a fearful Ronin starts lacing up their running shoes and gets ready to outrun the bear.👟👟

It's not necessary.

I might reply...

ME: "I'm happy to answer that, but can I ask you a question?"

Them: "Sure."

Me: "Is anyone else making you this type of offer, where they will front all the money, run the campaign, and only get paid if sales are made?"

Them: "Well, no."

Me: "Do you plan on running it in-house?"

Them: "No we've got too much other stuff going on."

Me: "Fair enough. This campaign has pulled in multiple six figures in sales in days, it's also crash and burned. Are you saying that if I don't have enough experience, we can't see if there are 6 figures for your company in this campaign?

Them: "No, I'm not saying that, but when I go to Mrs. Head Honcho I want to tell her who else you've ran this campaign for."

Me: "I appreciate that. Do you think she'd be more open if someone was willing to take all the risk and only got paid if the campaign brought in sales? Or if I asked for $25,000 upfront and gave you a list of all my successful campaigns and omitted the stinkers?

Them: I see what you're saying.

Me: With all that said, this will be the first time I don't ask for a huge deposit upfront. I've also got a team of people behind me who have run this before.

But if I fail, you lose nothing.

The upside could be huge.

Is this being my first time doing it this way going to be a deal killer for you?

It's okay if it is.

If you aren't planning to run it yourself and nobody else is making you this offer...I may be missing what you've got to lose?

Them: That makes sense. I can't make this decision myself. I will talk to Mrs. Head Honcho.

(AND BINGO, we've got the truth on the table, AND I've also shown them how to "pitch" it to the boss.)

The life of a Ronin Rainmaker is a simple one.

Learn how to run at least ONE campaign well...

🥇I'd recommend the 2nd Helping Campaign to a buyers list first.

🥈In 2nd place would be a Goodwill Campaign to a buyers list.

🥉3rd would be a Goodwill Campaign to a prospect list.