🌹 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐎𝐍𝐄 𝐒𝐄𝐂𝐑𝐄𝐓 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐢𝐧 𝐨𝐫𝐝𝐞𝐫 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐰𝐡𝐞𝐧𝐞𝐯𝐞𝐫 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐲𝐨𝐮 𝐩𝐥𝐞𝐚𝐬𝐞. (𝐘𝐞𝐬, 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐫𝐞𝐚𝐥. 𝐓𝐡𝐢𝐬 𝐢𝐬𝐧'𝐭 𝐚 𝐓𝐈𝐌𝐄 𝐖𝐀𝐒𝐓𝐈𝐍𝐆: "𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐤𝐞𝐲," 𝐨𝐫 "𝐉𝐮𝐬𝐭 𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭!" 𝐩𝐨𝐬𝐭.) You need to understand that everything pivots on emotions. There is a famous quote from Zig Ziglar, a dead dude: (𝗗𝗲𝗮𝗱 𝗱𝘂𝗱𝗲𝘀 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁. 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗱𝗲𝗮𝗱 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗿𝗲𝗻'𝘁, 𝘀𝗼 𝘁𝗵𝗲𝘆'𝘃𝗲 𝗴𝗼𝘁 𝗼𝗻𝗲 𝘂𝗽 𝗼𝗻 𝗮𝗹𝗹 𝗼𝗳 𝘂𝘀.) "People buy on emotion and justify on logic." Basically, people buy stuff because they are emotional and then rationalize their buying decision AFTER having bought. Roughly 86% of purchases are made for emotional rather than rational reasons... 𝗧𝗵𝗲𝗿𝗲'𝘀 𝘀𝗼𝗺𝗲 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝘂𝗳𝗳 𝘁𝗵𝗮𝘁 𝘀𝗮𝘆𝘀 𝘁𝗵𝗶𝘀: "Emotional stimuli bypass cognitive processing, often affecting us without our conscious awareness." Long story short- emotions tend to happen SUBCONSCIOUSLY. Long story even shorter- you legit get to skip a lot of time wasting and effort by selling to people's emotions. What's more- if you don't sell to people's emotions then they are 86% more likely to choose your competitors, so... THIS EMOTIONAL STUFF IS REALLY IMPORTANT. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗼𝗻 𝗲𝗮𝗿𝘁𝗵 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻?! Knowing that emotions are pivotal is great, but useless unless you read what I am going to tell you NEXT- 𝗕𝘂𝘁 𝗳𝗶𝗿𝘀𝘁 𝗮 𝗿𝗲𝗮𝗹𝗹𝘆 𝗾𝘂𝗶𝗰𝗸 𝘀𝗶𝗱𝗲 𝗻𝗼𝘁𝗲: 2. Selling is any exchange of value... 👀 𝗛𝗼𝗹𝗱 𝘁𝗵𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘁𝗵𝗮𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗱𝗼 𝗯𝗲 𝘀𝘂𝗽𝗲𝗿 𝗹𝗲𝗴𝗶𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘄𝗵𝗲𝗻 𝘀𝗲𝗹𝗹𝗶𝗻𝗴! ✌😳💯 @𝗮𝗶𝗺𝗲𝗲𝗷𝗮𝗿𝗱𝗼𝗻𝗰𝗼𝗺 ♠🥀

https://www.skool.com/classifieds/i-got-14-paid-members-7-upgraded-minutes-after-joining That's long, but I'm hoping to attract some eyes from people who are not subscribed

I'm getting started on YouTube - so what can I do to improve my short to make it more impactful?

There are 3 kinds of lead. Each require a different approach. Are you aware of them when designing your sales funnel? 🔥 Hot lead: - The ones that are ready to buy from you - About 5% of the people in the place you're promoting (illustrative percentage based on the perception of experts, not 100% accurate) - Paid traffic only works for this group - The best approach is trying to book calls or make direct sales for them or providing the payment link right away. The less steps towards closing the sale, the better. - 🌐 Channels: Ads, Landing Pages, CTAs on your warm lead channels, profiles on freelancing portals 😐 Warm lead: - They are interested but not ready to buy yet - About 45% of the people in the place you're promoting - The best approach is to bring them closer to you. Make them subscribe to your socials, community and email newsletter so you can do CTAs for them while providing more intimate content. Keep them engaged, so once they're ready to buy, they think about you first. - 🌐 Channels: Newsletters, Communities, Private Groups Chats 🥶 Cold lead - The ones that are ignorant and uninterested in what you do - About 50% of the people in the place you're promoting - The best approach is using content marketing to show up at their feed and educate them - For those is more about quantity than quality. They need to see you a lot of times in order to consider getting closer. - It takes more work to convert those into warm or hot leads. You need consistent and constant repetition to reach them. - 🌐 Channels: Social media, blogs, ebooks, free courses I was a cold lead for Skool at first. And also for Hormozi. Didn't like him at first, as I have some bad impresions on internet coaches. But constant repetitions and those things appearing on my feed slowly convinced me. And now I am a very active community owner on Skool and I'm bringing a lot of users here. Hormozi is reaching 100% of his leads through consistent, high quality and quantity content.

Roast my Lesson : 1. Search for and be active in other communities similar to yours, helping others and joining live calls. Ask people to join your community if they want further help from you. Don't underestimate small communities, as they are great for those initial relationships. 2. Find 10 real users who are interested in what you do. 10 is a perfect initial goal. Classifieds and this community are the perfect place to get those initial joiners! 3. DM them. Book short calls. Help those 10 people as much as you can. Get their testimonial (try proveworth). Add the testimonials to your about page (with their permission). 4. Untill people start replying, don't focus on content. Focus on getting to know the members you have. Give as much as you can to these first 10 while helping people in other communities. 5. Post questions, not updates. Take every opportunity to get feedback from people who are joining your community before you feel safe enough that what you're building works. 6. Use the answers you get to plan for useful content that will help people and promote yourself outside. The content that comes from helpful interactions is the most valuable one. 7. Don’t chase member count. One good convo > 100 lurkers. Quantity will come after consistent quality Repeat all the steps untill you get to a point where you're not the only one making and answering posts. If members aren’t talking to each other, you don’t have a community yet.