๐ฅ
10d โข Roast my Short Lesson
1. โPeople BUY on emotion & JUSTIFY on logic." ๐
๐น ๐๐ก๐ข๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ข๐ง ๐จ๐ซ๐๐๐ซ ๐ญ๐จ ๐ฌ๐๐ฅ๐ฅ ๐ฐ๐ก๐๐ง๐๐ฏ๐๐ซ ๐๐ง๐ ๐ฐ๐ก๐๐ญ๐๐ฏ๐๐ซ ๐ฒ๐จ๐ฎ ๐ฉ๐ฅ๐๐๐ฌ๐. (๐๐๐ฌ, ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ ๐ซ๐๐๐ฅ. ๐๐ก๐ข๐ฌ ๐ข๐ฌ๐ง'๐ญ ๐ ๐๐๐๐ ๐๐๐๐๐๐๐: "๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐๐ฒ ๐ข๐ฌ ๐ค๐๐ฒ," ๐จ๐ซ "๐๐ฎ๐ฌ๐ญ ๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ซ๐ฎ๐ฌ๐ญ!" ๐ฉ๐จ๐ฌ๐ญ.)
You need to understand that everything pivots on emotions.
There is a famous quote from Zig Ziglar, a dead dude:
(๐๐ฒ๐ฎ๐ฑ ๐ฑ๐๐ฑ๐ฒ๐ ๐ธ๐ป๐ผ๐ ๐๐ต๐ฎ๐ ๐๐ต๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฎ๐น๐ธ๐ถ๐ป๐ด ๐ฎ๐ฏ๐ผ๐๐. ๐ง๐ต๐ฒ๐'๐ฟ๐ฒ ๐ฑ๐ฒ๐ฎ๐ฑ ๐ฎ๐ป๐ฑ ๐๐ผ๐ ๐ฎ๐ฟ๐ฒ๐ป'๐, ๐๐ผ ๐๐ต๐ฒ๐'๐๐ฒ ๐ด๐ผ๐ ๐ผ๐ป๐ฒ ๐๐ฝ ๐ผ๐ป ๐ฎ๐น๐น ๐ผ๐ณ ๐๐.)
"People buy on emotion and justify on logic."
Basically, people buy stuff because they are emotional and then rationalize their buying decision AFTER having bought.
Roughly 86% of purchases are made for emotional rather than rational reasons...
๐ง๐ต๐ฒ๐ฟ๐ฒ'๐ ๐๐ผ๐บ๐ฒ ๐๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐๐๐ณ๐ณ ๐๐ต๐ฎ๐ ๐๐ฎ๐๐ ๐๐ต๐ถ๐:
"Emotional stimuli bypass cognitive processing, often affecting us without our conscious awareness."
Long story short- emotions tend to happen SUBCONSCIOUSLY.
Long story even shorter- you legit get to skip a lot of time wasting and effort by selling to people's emotions.
What's more- if you don't sell to people's emotions then they are 86% more likely to choose your competitors, so...
THIS EMOTIONAL STUFF IS REALLY IMPORTANT.
๐๐๐ ๐ต๐ผ๐ ๐ผ๐ป ๐ฒ๐ฎ๐ฟ๐๐ต ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐๐๐ฝ๐ฝ๐ผ๐๐ฒ๐ฑ ๐๐ผ ๐ฏ๐ฒ ๐ฎ๐ฏ๐น๐ฒ ๐๐ผ ๐๐๐ฒ ๐๐ต๐ถ๐ ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป?!
Knowing that emotions are pivotal is great, but useless unless you read what I am going to tell you NEXT-
๐๐๐ ๐ณ๐ถ๐ฟ๐๐ ๐ฎ ๐ฟ๐ฒ๐ฎ๐น๐น๐ ๐พ๐๐ถ๐ฐ๐ธ ๐๐ถ๐ฑ๐ฒ ๐ป๐ผ๐๐ฒ:
2. Selling is any exchange of value... ๐
๐๐ผ๐น๐ฑ ๐๐ต๐ฒ ๐๐ต๐ผ๐๐ด๐ต๐ ๐๐ต๐ฎ๐ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ ๐ฑ๐ผ ๐ฏ๐ฒ ๐๐๐ฝ๐ฒ๐ฟ ๐น๐ฒ๐ด๐ถ๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐๐ต๐ฒ๐ป ๐๐ฒ๐น๐น๐ถ๐ป๐ด! โ๐ณ๐ฏ
@๐ฎ๐ถ๐บ๐ฒ๐ฒ๐ท๐ฎ๐ฟ๐ฑ๐ผ๐ป๐ฐ๐ผ๐บ โ ๐ฅ
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1. โPeople BUY on emotion & JUSTIFY on logic." ๐
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