1. โ€œPeople BUY on emotion & JUSTIFY on logic." ๐Ÿ‘€
๐ŸŒน ๐“๐ก๐ข๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ž ๐Ž๐๐„ ๐’๐„๐‚๐‘๐„๐“ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ข๐ง ๐จ๐ซ๐๐ž๐ซ ๐ญ๐จ ๐ฌ๐ž๐ฅ๐ฅ ๐ฐ๐ก๐ž๐ง๐ž๐ฏ๐ž๐ซ ๐š๐ง๐ ๐ฐ๐ก๐š๐ญ๐ž๐ฏ๐ž๐ซ ๐ฒ๐จ๐ฎ ๐ฉ๐ฅ๐ž๐š๐ฌ๐ž. (๐˜๐ž๐ฌ, ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ ๐ซ๐ž๐š๐ฅ. ๐“๐ก๐ข๐ฌ ๐ข๐ฌ๐ง'๐ญ ๐š ๐“๐ˆ๐Œ๐„ ๐–๐€๐’๐“๐ˆ๐๐†: "๐‚๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐ž๐ง๐œ๐ฒ ๐ข๐ฌ ๐ค๐ž๐ฒ," ๐จ๐ซ "๐‰๐ฎ๐ฌ๐ญ ๐›๐ฎ๐ข๐ฅ๐ ๐ญ๐ซ๐ฎ๐ฌ๐ญ!" ๐ฉ๐จ๐ฌ๐ญ.)
You need to understand that everything pivots on emotions.
There is a famous quote from Zig Ziglar, a dead dude:
(๐——๐—ฒ๐—ฎ๐—ฑ ๐—ฑ๐˜‚๐—ฑ๐—ฒ๐˜€ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜„๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ๐˜† ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ฎ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜. ๐—ง๐—ต๐—ฒ๐˜†'๐—ฟ๐—ฒ ๐—ฑ๐—ฒ๐—ฎ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ๐—ป'๐˜, ๐˜€๐—ผ ๐˜๐—ต๐—ฒ๐˜†'๐˜ƒ๐—ฒ ๐—ด๐—ผ๐˜ ๐—ผ๐—ป๐—ฒ ๐˜‚๐—ฝ ๐—ผ๐—ป ๐—ฎ๐—น๐—น ๐—ผ๐—ณ ๐˜‚๐˜€.)
"People buy on emotion and justify on logic."
Basically, people buy stuff because they are emotional and then rationalize their buying decision AFTER having bought.
Roughly 86% of purchases are made for emotional rather than rational reasons...
๐—ง๐—ต๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐˜€๐—ผ๐—บ๐—ฒ ๐˜€๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐˜€๐˜๐˜‚๐—ณ๐—ณ ๐˜๐—ต๐—ฎ๐˜ ๐˜€๐—ฎ๐˜†๐˜€ ๐˜๐—ต๐—ถ๐˜€:
"Emotional stimuli bypass cognitive processing, often affecting us without our conscious awareness."
Long story short- emotions tend to happen SUBCONSCIOUSLY.
Long story even shorter- you legit get to skip a lot of time wasting and effort by selling to people's emotions.
What's more- if you don't sell to people's emotions then they are 86% more likely to choose your competitors, so...
THIS EMOTIONAL STUFF IS REALLY IMPORTANT.
๐—•๐˜‚๐˜ ๐—ต๐—ผ๐˜„ ๐—ผ๐—ป ๐—ฒ๐—ฎ๐—ฟ๐˜๐—ต ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐˜€๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป?!
Knowing that emotions are pivotal is great, but useless unless you read what I am going to tell you NEXT-
๐—•๐˜‚๐˜ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฎ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—พ๐˜‚๐—ถ๐—ฐ๐—ธ ๐˜€๐—ถ๐—ฑ๐—ฒ ๐—ป๐—ผ๐˜๐—ฒ:
2. Selling is any exchange of value... ๐Ÿ‘€
๐—›๐—ผ๐—น๐—ฑ ๐˜๐—ต๐—ฒ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ฒ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฑ๐—ผ ๐—ฏ๐—ฒ ๐˜€๐˜‚๐—ฝ๐—ฒ๐—ฟ ๐—น๐—ฒ๐—ด๐—ถ๐˜ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐˜„๐—ต๐—ฒ๐—ป ๐˜€๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด! โœŒ๐Ÿ˜ณ๐Ÿ’ฏ
@๐—ฎ๐—ถ๐—บ๐—ฒ๐—ฒ๐—ท๐—ฎ๐—ฟ๐—ฑ๐—ผ๐—ป๐—ฐ๐—ผ๐—บ โ™ ๐Ÿฅ€
3
6 comments
Aimee Jardon
5
1. โ€œPeople BUY on emotion & JUSTIFY on logic." ๐Ÿ‘€
powered by
Roast & Promote ๐Ÿ”ฅ๐Ÿ“ข
skool.com/roast-promote-5332
Self Promotion done right! With feedback!
Get pinned in free Advertising !
Learn by interacting!
Expose yourself to get critiques, not crickets!
Build your own community
Bring people together around your passion and get paid.
Powered by