12d (edited) • General discussion
A custom pitch still needs a clear starting point
Mason teaches discovery so the pitch fits the person in front of you.
That gets hard when the base offer takes 5 minutes to explain.
Before the call, I want one sentence that answers 3 things:
1. Who is this for?
2. What changes for them?
3. What is the first step?
Then discovery can change the emphasis.
A buyer worried about speed hears the timeline.
A buyer worried about risk hears the safeguards.
A buyer worried about workload hears what gets taken off their plate.
The offer can move a little on every call because the center stays clear.
This also matters when you are looking at commission-only roles. If the company cannot explain the base offer in one sentence, the closer inherits that confusion on every call.
👇 What is the one sentence you need to understand before you agree to sell an offer?
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A custom pitch still needs a clear starting point
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