Each week I do a Livestream, usually on Instagram, talking to young men growing up without the benefit of an involved, loving father. My hope is to help them gain confidence and direction in life so they can experience the happiness they may not have had in their childhood with a relationship with their dad. Just finished this morning's livestream. Thought I would share my setup with this group. I used to focus on the numbers of those watching. (It fluctuates constantly during the livestream). This made it hard to share a genuine message and encouragement. Now, I focus on the image of the young man I am speaking to, I've named him Jason Grainger. It makes it much easier to be genuine and share with him the message I think he needs to hear from a dad that cares about him. If you know anyone who resonates with this mission I would appreciate an introduction.

I started using the Eisenhower Matrix several months ago and it has been a game changer for how I plan my week. Here is what it showed me fast: most of the things I was treating as urgent were not actually important. I was just conditioned to react to them. The matrix forces one simple question for everything on your list: Is it important? Is it urgent? 🚨 Do Now — Important and urgent. Critical decisions, people issues, live fires. 🗓️ Schedule — Important, not urgent. Strategy, team development, culture, planning, reflection. 👥 Delegate — Urgent, not important. Routine requests, approvals, admin follow-up. ❌ Eliminate — Not urgent, not important. Distractions, low-value meetings, reactive busywork. What used to take me a week I am now compressing into a day. Not because I am working more hours. Because I finally know what actually deserves my attention. Fifteen minutes on Monday morning or a Sunday night. That is the whole system. Try it and tell me what lands on your eliminate list. I am curious what you find.

After speaking to people, I changed my strategy and went all-in on one thing. I realised that the one thing that people want the most is discounts. And so, I decided to become a discount seller. If you wanted one of my products at a 10% discount, I’ll sell you just the 10% discount, because that’s the thing you’ll be most excited to tell your friends about. This has proven effective, and business is great. I have a package deal, a monthly offer, and even a subscription service–it’s the hottest thing on the market right now. Of course, this has the word ‘Scam’ written all over it, so don’t quote me on it!

Thanks for the support and allowing me to share my big client mistake. Which was accidently sending an internal email to my client's customers. Thanks for all the feedback, and turning that negative, into a positive, and how it relates to this month's Antifragile @Wendi Bergin! I was sharing with my team members to let them know I make just as many mistakes as they do, that I am human too. And I too can make a clown out of myself. Here was the picture I used to get a laugh out of them. Thanks again for the feedback and support!

For those who missed today’s call, I recommended a great book, besides the Bible, it’s the best book I’ve ever read! The title is “Theo of Golden” by Allen Levi. He’s an old friend of mine and was involved in Young Life. Great guy! Wonderful read!