Ads experience? · Poster Print on Demand

Ads experience?

Hi everyone,

I've noticed for the past few months, as I list more and more, my ROAS has dipped quite a bit below 2 for Etsy Ads. I am just advertising all of my listings and wasn't too concerned about spend per day as I was mainly aiming at getting established. The advertising is now costing quite a bit and I've got to the stage where I want to be more specific about my strategy.

What approach do others take? Advertise everything or selectively advertise their best / top in each section? In terms of setting a spend per day what experiences do people have? Thank you in advance for taking the time to answer - love this community.

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Ads experience?