Here is one of my favorite quotes, from the man himself, Robert Collier, about our subconscious mind works. This comes from his book set "The Life Magnet" (which you can find inside of 'Secrets Of Success'.) ====== According to the English psychologist, Graham Dallas, a new thought or idea passes through four definite phases. 1st - Preparation. You have a problem to solve. You study everything relating to it that you can. You fill your mind with all the facts pertaining to the problem. 2nd - Incubation. You let go of the problem with your conscious mind. You pass it along to your subconscious and forget it—secure in the knowledge that the subconscious is weighing every phase of it carefully. Meantime you go on about your everyday affairs, attending to those ordinary duties which the conscious mind is capable of taking care of unaided. 3rd - Illumination. Those who do not understand the processes of the mind tell you of the wonderful idea that suddenly dawns upon them, solving the problem they have been working over for hours or days or weeks. What actually happens is that their subconscious has weighed all the facts, come to its conclusion and passed that conclusion back to the con­scious mind. Spurred on by confident faith upon the part of the conscious mind, there is no question the subconscious cannot solve in this way. But so many of us make a correct solution impossible by interrupting the deliberations every few minutes with worry and fear, or by telling ourselves that we cannot solve the problem. Of course, when you tell the subconscious that, it doesn't bother about the problem further. It accepts your judgment that it cannot be solved, and goes on to something else. 4th - Verification. When the conscious mind receives the conclusion ( the good idea) from the subconscious, it analyzes it in the light of all the facts it has, to see if the answer is correct. It tests it. Perhaps the answer is negative, because of the fear and worry of the conscious mind. In that case, the problem must be sent back to the subconscious with the confident assurance that there is a solution, that the subconscious HAS it and can speedily find it.

This line hits hard, especially when you're trying to sell something transformational, helpful, or even life-changing... but nobody's biting. Here’s why: Most people should want to prevent problems (burnout, stress, poor health, bad habits)… But they don’t because prevention doesn’t hurt. People act when the pain is: - Urgent - Real - Uncomfortable Examples: - “My back hurts and I can’t sleep.” - “My ads are bleeding money.” - “I’m in debt and stressed out.” That’s when they take action and decide to act. 🧠 Ask yourself: Does your offer solve an urgent pain, or is it a nice-to-have? If it’s the latter, you’ve got a positioning problem. You can: - Reframe it as a cure - Or target the rare few who buy prevention (smaller, harder market) 💬 Let's Discuss: 1. Your offer 2. The pain it solves 3. Is it urgent to your market? I’ll give feedback if needed.