In Russell Brunson’s Prime Mover, he emphasizes testing ideas with real people instead of spending months “perfecting” something in private. When it comes to crafting your offers, that raises a key question: -Do you prefer to test your offers live (in group meetings, presentations, or conversations) and refine based on feedback? Or do you work quietly behind the scenes until you feel it’s polished enough to launch? Both approaches have pros and cons; one gives you speed and real-world data, the other gives you confidence and clarity. Curious where you land on this, drop your thoughts below 👇

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Most people confuse their product with their offer… and it’s one of the biggest reasons sales feel harder than they should. Your product is the thing you deliver: - The course modules - The coaching calls - The software features - The widget in the box But people don’t just buy “things.” They buy offers. a complete stack of value that makes saying yes feel like the obvious move. This is where Russell Brunson’s prime mover content comes in. The prime mover isn’t about your product itself; it’s about the deeper desire that drives someone to take action (status, freedom, health, wealth, belonging, etc.). When you understand the real driver, you can design an irresistible offer around it. Example: - Product: “8-week fitness program with 3 workouts per week.” - Offer: “The 8-week system busy parents use to lose 15 pounds without giving up family dinners plus meal plans, accountability check-ins, and a done-for-you grocery list so you never waste time figuring it out.” See the difference? The first is a product. The second is an offer that speaks to someone’s prime mover. So I’m curious, how are you currently describing what you sell? As a product, or as an irresistible offer? Drop it below 👇

Stacking the value, see how all of these steps work together for OTHERS' businesses (and your own)! Comment Your "Aha"s and more down below! --------- Missed it? It is not too late!! Grab Your Ticket to join us LIVE right here!!