6d (edited) • Intro's & General Discussion
💡 Dan Kennedy Truth: “People don’t buy prevention, they buy cure.”
This line hits hard, especially when you're trying to sell something transformational, helpful, or even life-changing... but nobody's biting.
Here’s why:
Most people should want to prevent problems (burnout, stress, poor health, bad habits)… But they don’t because prevention doesn’t hurt.
People act when the pain is:
- Urgent
- Real
- Uncomfortable
Examples:
- “My back hurts and I can’t sleep.”
- “My ads are bleeding money.”
- “I’m in debt and stressed out.”
That’s when they take action and decide to act.
🧠 Ask yourself:
Does your offer solve an urgent pain, or is it a nice-to-have?
If it’s the latter, you’ve got a positioning problem.
You can:
- Reframe it as a cure
- Or target the rare few who buy prevention (smaller, harder market)
💬 Let's Discuss:
- Your offer
- The pain it solves
- Is it urgent to your market?
I’ll give feedback if needed.
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💡 Dan Kennedy Truth: “People don’t buy prevention, they buy cure.”
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