Got a client 551 leads in 30 days… she got their phone numbers... they reached out...but she only got 4 sales. I knew and explained her about the closing, and the whole month she just said "its going ok". Then on our monthly meeting, she tells me only 4 sales. At this point I am telling her it’s not about getting more leads, it’s aboutm LEARNING HOW TO CLOSE. More leads just give you more reps… and you need those reps. Because closing is a skill. And the only way you get better is by doing it again and again. If you’re relying on in-person meetings to practice, it’s going to take you FOREVER. Online, you can compress that learning curve fast. I wish she had told me before, we could have focus on the closing. Becasuse behind all tech, there are humans, and we need to understant the tech and understand the human.

Running more ads to a funnel that doesn’t convert is like pouring water into a bucket full of holes. The issue usually isn’t the traffic… It’s the landing page, the messaging, or the follow-up. Fix the leak before buying more water. 💧

Quick question for everyone here… Have you ever lost a social media account? I’m curious about real experiences: ->Did you get it back or was it gone forever? ->Do you know why it got banned / restricted? -> What did you do after that ? (start over, appeal, move platforms, go silent?) Social media feels solid… until suddenly it isn’t. Would love to hear your stories (and lessons) 👇 so we can all learn about it.

Your website has never truly been the front door to your funnels and offers. Google was. Search results were the gateway. Your homepage was what someone reached after they chose to click. Now that gateway is shifting and expanding. When someone asks ChatGPT, Perplexity, or Google’s AI overview a question in your category, they often see a generated summary before they see any list of links. That summary becomes the new entry point. In many cases, it becomes the only touchpoint. If AI systems cannot crawl your site properly, you are excluded from that answer layer. If they crawl your site and encounter fragmented signals, conflicting canonicals, weak structure, or unclear positioning, they synthesize a fragmented version of you. So what actually matters right now? Here are the three fundamentals. #1 is AI bot access in robots.txt. Explicitly verify whether GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are allowed or disallowed. One misplaced rule can quietly remove you from an entire discovery channel. This is access control at the answer layer. #2 is structured data. AI systems rely heavily on JSON-LD schema, clean H1 hierarchy, canonical tags, and consistent meta descriptions. When those signals are clean and aligned, summaries improve. When they conflict, representation degrades. Structure influences synthesis. #3 is content clarity. Clear positioning. Defined services. Strong headlines. Internal links that reinforce topical authority. AI systems generate from what they can understand. Ambiguous sites produce ambiguous answers. There is also a developing concept called llms.txt. At this stage, no major LLM has formally committed to using it as a standardized input. It may become important. It is worth preparing for. But today, access, structure, and clarity carry the real weight. The shift is simple. Discovery has moved from website, to search result, to generated answer. That answer is built from the signals you expose. If you care about how your homepage reads, you should care about how an AI summary reads.

We're closing the Selling Online event... There's going to be (at least) 1 person who will take the ideas from the last 3 days and change their entire world, but what is the MOST IMPORTANT thing to do come next week? Drop your "Aha" and Breakthrough moments down below for the FINAL session of Selling Online (unless you're VIP 😉)... Missed it? Grab Your Ticket to join us LIVE right here!!