The fastest way to grow is by solving more valuable problems.
It’s easy to get caught up in trying to “get more clients.” That question is everywhere:
“How do I attract more leads?”
“How do I close more sales?”
“How do I make people choose me?”
But here’s the real shift that changes everything:
Stop chasing more. Start aiming deeper.
Clients pay based on the value of the problem you solve.
If you’re solving surface-level problems—like “get more likes,” “make it look pretty,” or “write captions”—you’ll always be treated like a commodity. Easily replaceable. Easily undervalued.
But when you shift to solving critical business problems—like increasing conversion rates, fixing abandoned cart issues, increasing retention, boosting LTV (lifetime value), reducing customer acquisition costs—suddenly, you become essential.
You move from being seen as “helpful” to being “profitable.”
And profitable partners get paid well.
I’ve learned this first-hand working across multiple business setups—once I focused on solving core issues (not just tasks), the conversations and outcomes changed.
✅ If you’re not sure what deeper problems your audience is facing—or what your current offer is truly solving—I’d be happy to take a look and give a free breakdown. Just drop what you’re working on or struggling with below.
Let’s fix the real bottlenecks.
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Paul Josan
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The fastest way to grow is by solving more valuable problems.
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