Emails ≠ Marketing.
Business without marketing is like a shop with no owner.
If you have business than marketing should be your second most important step to do.
40% of the new businesses start and rush into running paid ads to get more traffic, it doen't works in that way.
First they should tell that what the product is about and what the benefits they will have after using the product
Same goes with emails it is not that part of marketing its a different starttegy to engage with the customer with deeper emotions.
Its a way to convey the msg to a large audience which tells them the solution of their problem is in the product
But a newbie business man doesn't want to know he just want money in the end money will come you just have to make a system to attract money towards you.
P.S write your emails to tell about the benefits of your product not the feature. People want value ( what's in it for them ).
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Muzais Ahmad
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Emails ≠ Marketing.
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