The craziest part? It’s not what you think. This isn’t about hype. It’s about the ONE thing that actually moves people to say YES. PRIME MOVERS!!! 👊🔥 Okay… this is WILD. I just recorded a brand-new episode of The Russell Brunson Show where I break down some of the most powerful lessons I’ve ever learned about sales… …and it came straight from the guy known as THE WOLF OF WALL STREET himself — Jordan Belfort. Now before you roll your eyes and think “Wait, what??” 👉 This isn’t a hype-fest. 👉 This isn’t about tricking people. 👉 This is about one thing: CERTAINTY. Because here’s the truth: People don’t buy when they understand. They buy when they FEEL your certainty. 🎙 In this episode, I unpack: ✅ The surprising mindset Jordan taught me that every closer needs to master ✅ Why the most dangerous place in sales is neutral energy ✅ The real reason people don’t buy (and how to shift it instantly) ✅ And how to close with total conviction — without feeling “salesy” This isn’t theory. This is what I’ve applied on stage, on webinars, on sales calls, in funnel videos — and it works because certainty is contagious. 🎧 Listen right here before your next pitch or webinar:👉 What I Learned About Sales From The Wolf of Wall Street 🔥 YOUR NEXT MOVES: 1️⃣ Subscribe to The Russell Brunson Show — we’re just getting warmed up 2️⃣ COMMENT: “CERTAINTY CLOSES” if you’re ready to raise your sales leadership to the next level 3️⃣ TAG a closer, team member, or entrepreneur who needs this episode TODAY Here’s the truth: You don’t need better scripts. You don’t need more tricks. You just need to be the most certain person in the room. Because when you bring belief…When you bring conviction…When you speak like you KNOW the outcome…

If you have a business, marketing isn’t optional — it should be your second most important priority after your product or service. But here’s what happens with most new businesses: They jump straight into running paid ads hoping for traffic and instant sales. It doesn’t work like that. Before traffic, people need clarity. They need to know: - What is your product? - What problem does it solve? - How will it improve their life? That’s where marketing — and especially copywriting — comes in. Same with email. Email isn’t just “another part” of marketing. It’s a powerful strategy to connect with your audience emotionally, explain your offer clearly, and build real trust over time. It allows you to speak to many people at once, with one clear message: “The solution to your problem is right here.” But here’s the trap most new business owners fall into: They focus only on making money… without building the system that attracts money. Want your marketing to work? Stop talking about features. Start talking about benefits. People don’t care what your product does — they care about what it does for them. That’s the job of good copywriting: To show people why they need what you offer, in a way that moves them to take action. Bottom line: Marketing gets attention. Copywriting drives action. And that’s how you build a system that brings in sales consistently — not just once.

Can you confidently sell your product face to face with a real customer? You probably think, “Of course I can.” But here’s the truth: most business owners can sell in boardrooms—but completely miss the mark when it's time to sell to the everyday buyer. You might be able to close a $100K B2B deal… But struggle to get a regular customer to pull out their wallet. Why? Because B2B and B2C speak different languages. And your customer? They don’t care about features—they care about what’s in it for them. That’s where skilled salespeople and writers like me come in—not to sell you anything, but to translate your offer into language that actually converts. Most business owners think features sell the product. But customers only buy when they see the value for themselves. Give them that, and they’ll come back again and again. That’s why we’re not just writers or marketers—we’re interpreters of sales. P.S. Not pitching you. Just dropping insight most people miss

What’s the difference between brands that hit five figures in a week… and those still struggling to get noticed? It’s not luck.It’s not just a better product.It’s a smarter strategy. They’ve dialed in their marketing, built on research, understanding their audience inside and out, and knowing how to position their offer the right way. And most importantly? They use copywriting as their unfair advantage. Because here’s the truth:You can have the best offer in the world — but if you don’t know how to communicate it in a way that grabs attention, builds trust, and drives action... it won't sell. Copywriting is more than words. It’s strategy, psychology, and sales — all in one. It’s the bridge between your brand and your buyer.And it’s often the missing link between making $1K a week and $10K+. Here’s what high-performing brands do differently: ✅ They know their audience’s core problems ✅ They position their offer as the exact solution ✅ They use compelling, emotionally-driven language ✅ They write with purpose — not just to fill space Marketing isn’t hard when you understand the fundamentals:Hook the attention → Define the problem → Offer the solution → Show the value If you’re not seeing the results you want, it’s not your product. It’s your messaging. Want your next $10K week?Start by taking your copy seriously.

Let me tell you why your AI agency isn't landing those sweet retainer deals - you're serving microwave meals when clients want gourmet. Here's the hard truth: Every client you've lost went to someone who understood that AI outputs are just ingredients, not the final dish. I've seen it a hundred times - agencies pumping out generic content that sounds like every other AI-generated piece on the web. Then they wonder why clients won't commit long-term. 🔥 The 3 Fatal Mistakes Killing Your Retention: 1️⃣ The Copy-Paste Approach - Delivering raw AI outputs without customization 2️⃣ The "It's Automated" Fallacy- Thinking speed equals value 3️⃣ The Missing Human X-Factor - No emotional intelligence, no unique insights 🧠 Here's What Smart Agencies Get Right: They use AI like a master chef uses a food processor - for the heavy lifting, not the final presentation. Your secret weapon? The 15% human refinement rule: - A copywriter adding psychological triggers - A strategist aligning content with business goals - An editor injecting brand personality This isn't just "polishing" - it's the difference between forgettable and phenomenal. 💸 Why This Wins Retainers: When you deliver work that: ✅ Speaks directly to the client's audience ✅ Solves real business problems ✅ Carries authentic brand voice ...you become irreplaceable. Not just another "AI content provider." 🛠️ Your Action Plan: 1. Audit your last 3 deliverables - where could human touch have added 10X more value? 2. Build a network of specialists (copywriters, designers, strategists) for on-demand refinement 3. Position your service as "AI-powered" not "AI-generated" Remember: Clients don't pay for AI. They pay for results only humans can guarantee.