I’ve seen many people selling online put so much effort into building their offers and driving traffic, but then miss out on conversions because their email automation isn’t set up the right way.
Some common mistakes include sending generic one-size-fits-all messages, not following up at the right time, or leaving long gaps where leads go cold. The impact? Lost momentum, fewer sales, and prospects forgetting about your offer.
The good news is that automation done right can actually create momentum, by nurturing leads, building trust, and guiding them step by step toward the sale.
I’m curious, how do you currently use email automation in your business, and what’s been your biggest challenge with it?