Howdy pricing people!
Our latest Trend Report just dropped and I wanted to share it here first.
We tracked pricing, packaging, and product changes across 500 companies from 2024-2025. The big story: monetization is finally catching up to AI product development.
A few things that stood out:
→ Credit models went mainstream.
Up 126% YoY. Figma, Salesforce, HubSpot - everyone's experimenting with credits now.
→ Packaging moved faster than pricing. 2
1% increase in packaging events vs. 15% for pricing. Plan additions were the most common change.
→ AI is increasingly dominating the product roadmap.
Early AI releases were gated; now we're seeing migration to core plans and even free tiers. Plus we’re seeing the addition of Agentic AI features that warrant different monetization models.
The report includes 50+ examples with before/after screenshots.
Drop your feedback and predictions for 2026 in the thread 😃