OpenAI just made Projects free for all 800M ChatGPT users.
I like the move for a few reasons:
- Projects is habit-forming. A place to keep stray notes about all the topics you care about.
- Projects deepens usage. Adding instructions and context requires a level of depth beyond simple prompts.
- This combo of stickiness and deeper usage should drive more upgrades. Stickier product + more sophisticated usage means users will hit their usage limits more often (and maybe using Projects makes them curious about Tasks and Custom GPTs?).
Even if they don’t upgrade, they're less likely to leave ChatGPT.
What do y'all think?