"No credit card required" above the plan names?

Casey Hill

16d • Pricing & Packaging Strategy

Gamma is the only company I have seen do this ⬇️

With their pricing plans, they put “no credit card required” above the actual plan name (the Free plan in this case).

It’s the first thing my eye notices, and I immediately register that when I go on to look at the rest of the plan.

Now using “popular” or similar is common in SaaS (although I always felt it was a bit contrived).

But I like the broader concept of using these headers to signal something meaningful.

You could imagine an enterprise plan could lead with SOC-2 compliant or SSO.

We know from extensive DoWhatWork A/B testing data that many brands test into reassurance text below CTAs (see websites like Kit, Zapier, Twilio, Monday, etc.).

While Gamma’s implementation on a pricing page is unique, it makes sense to me that this would be effective as a quick contextualization or important orienting detail.

What do you think?

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