Is there a perfect amount of pricing plan tiers?

I have spent a lot of time digging into our DoWhatWorks database of A/B tests from the top brands in the world to answer this question.

It's a complicated one, with variance by industry and many other variables.

That being said, in general, here are a few takeaways from the data...

4 pricing plans seem to be a sweet spot that performs well for most brands and wins against 1, 2 or 3 plans
2 pricing plans, seems to have a slight edge over 1 or 3 pricing plans.
5 pricing plans often wins over 1, 2 or 3 pricing plans.

Below you see a test from DirectTV where they tested into 4 pricing plans over 2. Again, there is a lot of nuance here, but some interesting directional guidance.

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