Is revenue leakage mostly due to continuous misalignment?
Where in your opinion SaaS companies mostly lose money?
My hypothesis is that revenue is rarely lost in big events. More often than not, the loss happens over time due to small, repeated inconsistencies across systems.
What I've seen:
- deals don't fully match billing / legacy deals "we don't touch"
- discounts don't expire
- usage isn't fully captured
- product evolves, but billing lags behind - leaving premium feature up for grabs
None of these are dramatic, but they eventually accumulate to a small percentage of ARR.
Does this match your experience?
PS: Productivity hit is a separate topic: reporting in spreadsheets trying to merge edge cases and data from various systems.
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Is revenue leakage mostly due to continuous misalignment?
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