Back in college, I tried to climb El Cap for the first time. 3,000 feet of vertical granite. I was fit. Strong. Great technique. Did all the training climbs. And I failed. Not because I wasn't good enough. Because my partners and I were all the same. Same skills. Same strengths. Same blind spots. What worked on smaller walls couldn't get us up the big one. I needed different capabilities. Not just more of what I already had. Years later, I finally made the summit. And on that climb, I experienced something called the King Swing. You're 1,500 feet up. The crack system you've been climbing just... ends. Blank rock. No way to go straight. So you lower down on your rope and sprint sideways across the wall. Jumping. Swinging. Until you catch a completely different crack system 50 feet away. Looks insane. Feels insane. But climbing the blank section directly? Way more dangerous. The "risky" move is actually the safer path. 🎙️ This is what I see with podcasters trying to scale past $2M Your podcast is incredible for building relationships. Meeting guests. Creating trust. It can absolutely add a million to your business if done right. But at some point, you hit a ceiling. There are only so many guests you can interview. Only so many relationships you can build manually. That's when you need your own King Swing. A way to reach strangers at scale without losing money. I just made a video breaking down exactly how to think about this. 👇 Watch it below. Question for the community: Have you ever hit a point where what got you to one level couldn't get you to the next? What did your "King Swing" moment look like? Drop it in the comments. 👇

Hello Everybody, I hope you all had a great 2026 and a relaxing holiday break. Now I'm back at it and looking forward to helping you all grow this year. I want to really encourage everyone to come to the upcoming call this Tuesday at 3pm EST. I would love to get your input for the direction of the community and I'd also like to share some changes that we're going to make moving forward. Cheers, JM

Don't get me wrong—podcasting is incredible for building relationships with high-value prospects. I've seen companies hit $10M doing nothing but running a podcast and selling afterward. It works. But here's the thing most people won't tell you: podcasting alone won't get you past $2M efficiently. Here's why. Podcasting is what I call "indirect outbound." You're building relationships without pitching. It's perfect when you're starting out because the cost is basically zero and you get direct access to top-of-market people. But the time investment per qualified call? Roughly an hour of work per booked discovery call. That's not sustainable when you're trying to scale. So what do you add to it? I break down the exact moment you need to layer in other marketing tactics—and which ones make sense based on where you are. Not theory. Real numbers from companies scaling past $2M. The three methods: → Indirect outbound (podcasting, events, contributions) → Call application ads (paid → high-intent calls) → Low ticket to backend (cheap offer → upsell machine) The punch line? Keep podcasting. Just don't let it be your only lever. What is your favorite marketing strategy? Comment below!

I just did something most entrepreneurs are too scared to do. I pulled up my client list and ranked them by profitability. Not revenue. Profitability. Here's what I found: My SaaS clients were 3x more valuable than everyone else. But I was still writing marketing like I served everyone equally. Sound familiar? You know you need to narrow down your ICP. Everyone says it. But when you actually sit down to do it? It feels like you're turning away money. Here's the thing nobody tells you: Generic marketing costs MORE than focused marketing. Way more. So I recorded myself going through the exact framework I use with my fractional CMO clients. Live. With my real data. (Anonymized, obviously.) You'll see: → The simple spreadsheet setup that reveals your true ICP → Why "lifetime value" isn't the only number that matters → How to add an "effort factor" to find your sweet spot customers → The buying triggers that actually predict success → Why helping winners win is more profitable than helping strugglers struggle The process takes 30 minutes. But the clarity? That's worth six figures in wasted marketing spend. I'm not gonna lie—this feels uncomfortable. You'll realize you love some clients who aren't your ideal fit. But the numbers don't care about feelings. And when you focus your message on your BEST customers? You get more of them. It's that simple. Watch me walk through it step-by-step 👇 Drop a comment after you watch: What's stopping YOU from narrowing down your ICP?

Stop sending outreach during the holidays. That's what every sales guru will tell you. They're wrong. Here's why. Yes, your response rate will drop. Fewer prospects will reply to your messages. That part is true. But here's what nobody tells you: the people who DO respond are completely different. During regular weeks, you get noise. Gatekeepers who say they'll pass it along. Mid-level managers who can't make decisions. People who say "circle back in Q1" and then vanish forever. During holidays? All that disappears. The quality skyrockets while the quantity drops. Think about it. Most people are fully checked out. Your message isn't competing with 47 other cold emails. It's sitting there, quiet and patient, waiting for the right person. And executives? They're a little out of sorts during holidays. This is sad but true. These folks often feel uncomfortable without their routines. They check LinkedIn MORE during the break, not less. They scroll through messages while everyone else watches football. The replies you get are different. They're from people who actually make decisions. People with budget authority. People who have the mental space to actually think about your offer instead of rushing to their next meeting. The noise is gone. The gatekeepers are offline. What's left? The exact people you wanted to reach in the first place. So no, don't pause your outreach. Just adjust your expectations. You're not fishing for volume anymore. You're fishing for whales.