Don't get me wrong—podcasting is incredible for building relationships with high-value prospects. I've seen companies hit $10M doing nothing but running a podcast and selling afterward. It works. But here's the thing most people won't tell you: podcasting alone won't get you past $2M efficiently. Here's why. Podcasting is what I call "indirect outbound." You're building relationships without pitching. It's perfect when you're starting out because the cost is basically zero and you get direct access to top-of-market people. But the time investment per qualified call? Roughly an hour of work per booked discovery call. That's not sustainable when you're trying to scale. So what do you add to it? I break down the exact moment you need to layer in other marketing tactics—and which ones make sense based on where you are. Not theory. Real numbers from companies scaling past $2M. The three methods: → Indirect outbound (podcasting, events, contributions) → Call application ads (paid → high-intent calls) → Low ticket to backend (cheap offer → upsell machine) The punch line? Keep podcasting. Just don't let it be your only lever. What is your favorite marketing strategy? Comment below!

I just did something most entrepreneurs are too scared to do. I pulled up my client list and ranked them by profitability. Not revenue. Profitability. Here's what I found: My SaaS clients were 3x more valuable than everyone else. But I was still writing marketing like I served everyone equally. Sound familiar? You know you need to narrow down your ICP. Everyone says it. But when you actually sit down to do it? It feels like you're turning away money. Here's the thing nobody tells you: Generic marketing costs MORE than focused marketing. Way more. So I recorded myself going through the exact framework I use with my fractional CMO clients. Live. With my real data. (Anonymized, obviously.) You'll see: → The simple spreadsheet setup that reveals your true ICP → Why "lifetime value" isn't the only number that matters → How to add an "effort factor" to find your sweet spot customers → The buying triggers that actually predict success → Why helping winners win is more profitable than helping strugglers struggle The process takes 30 minutes. But the clarity? That's worth six figures in wasted marketing spend. I'm not gonna lie—this feels uncomfortable. You'll realize you love some clients who aren't your ideal fit. But the numbers don't care about feelings. And when you focus your message on your BEST customers? You get more of them. It's that simple. Watch me walk through it step-by-step 👇 Drop a comment after you watch: What's stopping YOU from narrowing down your ICP?

Stop sending outreach during the holidays. That's what every sales guru will tell you. They're wrong. Here's why. Yes, your response rate will drop. Fewer prospects will reply to your messages. That part is true. But here's what nobody tells you: the people who DO respond are completely different. During regular weeks, you get noise. Gatekeepers who say they'll pass it along. Mid-level managers who can't make decisions. People who say "circle back in Q1" and then vanish forever. During holidays? All that disappears. The quality skyrockets while the quantity drops. Think about it. Most people are fully checked out. Your message isn't competing with 47 other cold emails. It's sitting there, quiet and patient, waiting for the right person. And executives? They're a little out of sorts during holidays. This is sad but true. These folks often feel uncomfortable without their routines. They check LinkedIn MORE during the break, not less. They scroll through messages while everyone else watches football. The replies you get are different. They're from people who actually make decisions. People with budget authority. People who have the mental space to actually think about your offer instead of rushing to their next meeting. The noise is gone. The gatekeepers are offline. What's left? The exact people you wanted to reach in the first place. So no, don't pause your outreach. Just adjust your expectations. You're not fishing for volume anymore. You're fishing for whales.

Hey Founders, New here? Welcome. 🤗 Quick heads up about December. Every month I like to post a little roadmap so you know what's coming. This month's all about three things, and they're connected! First up: building a community that actually enjoys being here. Not just another networking group. A place where people want to show up. Second: I'm rolling out the full accountability system for the 5-Day Podcast Sprint. The whole month's worth of content, start to finish. Third: behind-the-scenes stuff. The real work. The messy middle. Now here's why the community piece matters so much. The strongest communities become the wealthiest. It's a pattern you see everywhere. Business is hard. Fun things are easy. So if you make business fun... then business becomes easy. Simple as that. So what do you want to see next? What content or system would actually move the needle for you right now? Drop a comment with some context about what you need.

I'm looking for a handful of B2B business owners who have a high-ticket offer ($5k+) and want a done-for-you system that books meetings on autopilot. If I personally built and delivered your complete podcast-to-pipeline system so you're booking meetings before Christmas... I'd set up your entire show from scratch—recording, hosting, and distribution to all major platforms... I'd build your automated outreach engine that runs 24/7, reaching out to ideal B2B prospects and booking them on YOUR show... I'd load it with 6 months worth of qualified leads, already scraped and ready for outreach... I'd install my proven outreach templates and follow-up sequences into your system... And I'd hand you the complete operation playbooks so you know exactly how to run everything. So instead of starting the New Year scrambling for clients, you'd have a fully functioning lead generation machine delivered turnkey and filling your calendar while everyone else is still on vacation. Just plug in and start booking guests. For just $397. Would you be interested? Reply with 'CLIENTS' and we'll make it happen for you! P.S. Full transparency: the system runs on standard software subscriptions that cost less than $100/month total.