The hardest lesson I learned about letting go. You know that client. The one who starts with fire in their eyes, ready to conquer the world. We got them calls. We got them bookings. We launched their show. Then week three hit. The excitement? Gone. The follow-through? Non-existent. I'm watching them chase shiny objects on social media while missing the very calls we're setting for them! 😠 They stopped responding on Slack. I had to call just to make sure they'd show up to our own meetings. Here's what I used to do: I'd lean into my inner people-pleaser. My "hero complex." I've been the key player on impossible moonshot programs in the Bay Area and Europe—so I know I can move mountains when I need to. But here's what I know now. If a business owner needs that level of support just to win, that's exactly why they're stuck where they are. Their success isn't a lead generation problem. It's not a strategy problem. It's not even a skill problem. It's a them problem. So today I made the call. "Based on these patterns, I don't believe we're set up for the kind of breakthrough success we both want to achieve. Rather than continue with suboptimal results, I think it makes more sense to pause our engagement." Professional. Honest. Final. And you know what? It felt okay. Now I can double down on helping clients that are putting in the work. When lead generation & sales systems are working, you get to choose. You don't have to drain your energy on people who don't put in the work. You don't have to be the hero for someone who won't even show up for themselves. Sometimes the best thing you can do, for them and for you, is to let them go find their next shiny object. Your energy is finite. Your time is precious. Your expertise deserves someone who matches your commitment. Choose wisely. What's the hardest client decision you've had to make? Drop it below. 👇

Alright everyone time for the sauce! Here's a jam session where I mapped out messaging for a 8-figure SaaS company. Everyone knows they "need to do more content" ... But what topics should you cover? Topics that generate sales! If you want the Rapid Messaging Canvas comment "CANVAS" below. -JM PS You can use this create podcast topics, so that your guests create your content ... 🧠

1️⃣ What is your podcast so we can all support eachother? 2️⃣ What does your business sell? 3️⃣ What's is your current revenue and desired revenue level? 4️⃣ Post a picture of where you currently work 😉