If you open up your calendar and look at the last several weeks - that exact time allocation is what is responsible for your current situation.
Obviously right? :)
So if you want to change your business, you've got to change your calendar.
Every business has just one SINGLE choke point.
It's either:
- sales (close rate under KPI)
- marketing (not enough qualified sales conversations)
- delivery (customers are not happy)
If you want to change the situation you've got to change your time allocation.
I recently saw this mistake working with a client...
They have one major business problem but keep adding tactics without dedicating time.
And I get it. We're al hoping that ONE tactic will be a silver bullet.
But each tactic, in order to be done right, requires time.
That means saying NO to or just HANDING OFF what you used to be doing.
And if you don't change your calendar,...
You don't change the outcomes.
Podcasting and business growth are no different.
If you want to different business outcomes, change your calendar!
I'm not sure who needed to hear this message again. I know I definitely needed it today. (Because it's human nature to solve problems by adding on more sh*t!)
Question for all of you: What would it take to double your business right now?