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I'm Ending This Group (And Here's Why That's A Good Thing)
I'm shutting this down. Not because it failed. Not because I don't care about you. But because I finally took my own advice. Let me explain. πŸ’° I just did an audit of my business. I learned a framework from Nick Peterson and Laurel Portie called Recapture and Reallocate. The idea is simple. Look at where your money and time are going. Cut what doesn't serve your biggest goal. Put everything you save toward the one bottleneck holding you back. So I looked at my credit card statements. I canceled Hyros. That's $5,000 a year for something I barely used. Then I looked at my calendar. And I had to be honest with myself. I started this group too early. Here's my situation. My agency charges $100k to $150k per year. We work with companies at the $2M to $10M ARR level. Right now, our ads are working. We're booking meetings with CEOs of perfect fit companies. But the agency isn't full yet. And we're on track to hit $1M/year this year. My bottleneck is sales. I need more time on calls with qualified buyers. Every hour I spend here is an hour I'm not spending on revenue generating activities. That's not smart. That's not leverage. That's me being busy instead of being effective. So here's what I'm doing. I'm canceling the subscriptions tied to this group. I'm leaving the content up so you can still access it. But I won't be active here anymore. Every hour I recapture goes toward one thing: closing deals. 🎯 Here's the lesson I want you to take from this. Your business has one bottleneck right now. One constraint limiting your growth more than anything else. And I'd bet you're spending time and money on things that don't touch that bottleneck. Do the audit yourself this week. Look at your bills. Look at your calendar. Find one thing to cut. Then ask yourself: "What's the one thing holding my business back?" Put everything there. One focused push beats ten half efforts every time. Thank you for being part of this. Now go find your bottleneck and attack it.
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Welcome!!! Answer these questions follow Podcasters πŸ˜‰
1️⃣ What is your podcast so we can all support eachother? 2️⃣ What does your business sell? 3️⃣ What's is your current revenue and desired revenue level? 4️⃣ Post a picture of where you currently work πŸ˜‰
Welcome!!! Answer these questions follow Podcasters πŸ˜‰
πŸ§— I failed to climb El Capitan because I had the wrong partners (how to scale)
Back in college, I tried to climb El Cap for the first time. 3,000 feet of vertical granite. I was fit. Strong. Great technique. Did all the training climbs. And I failed. Not because I wasn't good enough. Because my partners and I were all the same. Same skills. Same strengths. Same blind spots. What worked on smaller walls couldn't get us up the big one. I needed different capabilities. Not just more of what I already had. Years later, I finally made the summit. And on that climb, I experienced something called the King Swing. You're 1,500 feet up. The crack system you've been climbing just... ends. Blank rock. No way to go straight. So you lower down on your rope and sprint sideways across the wall. Jumping. Swinging. Until you catch a completely different crack system 50 feet away. Looks insane. Feels insane. But climbing the blank section directly? Way more dangerous. The "risky" move is actually the safer path. πŸŽ™οΈ This is what I see with podcasters trying to scale past $2M Your podcast is incredible for building relationships. Meeting guests. Creating trust. It can absolutely add a million to your business if done right. But at some point, you hit a ceiling. There are only so many guests you can interview. Only so many relationships you can build manually. That's when you need your own King Swing. A way to reach strangers at scale without losing money. I just made a video breaking down exactly how to think about this. πŸ‘‡ Watch it below. Question for the community: Have you ever hit a point where what got you to one level couldn't get you to the next? What did your "King Swing" moment look like? Drop it in the comments. πŸ‘‡
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2026 Strategy Input
Hello Everybody, I hope you all had a great 2026 and a relaxing holiday break. Now I'm back at it and looking forward to helping you all grow this year. I want to really encourage everyone to come to the upcoming call this Tuesday at 3pm EST. I would love to get your input for the direction of the community and I'd also like to share some changes that we're going to make moving forward. Cheers, JM
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When does podcasting stop being enough?
Don't get me wrongβ€”podcasting is incredible for building relationships with high-value prospects. I've seen companies hit $10M doing nothing but running a podcast and selling afterward. It works. But here's the thing most people won't tell you: podcasting alone won't get you past $2M efficiently. Here's why. Podcasting is what I call "indirect outbound." You're building relationships without pitching. It's perfect when you're starting out because the cost is basically zero and you get direct access to top-of-market people. But the time investment per qualified call? Roughly an hour of work per booked discovery call. That's not sustainable when you're trying to scale. So what do you add to it? I break down the exact moment you need to layer in other marketing tacticsβ€”and which ones make sense based on where you are. Not theory. Real numbers from companies scaling past $2M. The three methods: β†’ Indirect outbound (podcasting, events, contributions) β†’ Call application ads (paid β†’ high-intent calls) β†’ Low ticket to backend (cheap offer β†’ upsell machine) The punch line? Keep podcasting. Just don't let it be your only lever. What is your favorite marketing strategy? Comment below!
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