Are In-Person Pipeline Podcasts Worth The Extra Effort?

Aug 31 (edited) • Podcasting

Someone asked me during yesterday's workshop: "Is there any reason you would NOT want to do in-person if available?"

It comes down to "Sales Effort".

This is the combination of time, money, and energy you invest per sale. Virtual podcasts lets you stack conversations back-to-back - you can do 4-5 per day easily. In-person means travel time, setup costs, and you're limited to maybe 2-3 per day max.

Think about it this way: Remote interviews fit anywhere in your calendar. At least for me, if it's not interrupting a creative block, it's fine. You can schedule them whenever.

In-person requires studio costs or travel time. You need tighter scheduling to maximize your studio rental. That adds complexity and significant costs.

The equipment side is actually simpler than most people think:

Simple setup: Two clip-on DJI mics plus iPhone.

Portable kit: Shure mics, ZOOM recorders, tripods and cameras.

Professional route: Rent podcasting studios in major cities.

Keep the main thing the main thing.

As one of my coaches always reminds me, we're not trying to become famous here. We're not chasing downloads or trying to build the next Joe Rogan show.

We're building relationships for backend sales.

So the real question becomes: Does the extra sales effort justify the results?

If you're selling high-ticket services with long contracts, that extra relationship building might pay off. If you're volume-focused, virtual probably makes more sense.

But track sales effort per closed deal, not just conversion rates.

So like everything in business it depends. :)

What's your experience with sales effort versus chasing vanity metrics?

0 comments