Thoughts on Auto Finance/Refinance Industry?

Hi everyone, I am new to PPL Nation - excited to be here! I currently help scale coaching offers through marketing and ops. I am new to the lead gen game, and have a quick question on the industry I am looking to get started in: Auto refinance

Does anyone have any experience generating traffic for this? From what I can see, my main buyers are going to be auto lenders, banks & credit unions. However, I wouldn't foresee them prepaying for leads.

Does anyone have any insights on the industry, getting buyers, CPL, CAC, & payouts? Information online seems to be pretty scarce leading be to believe this is either untapped or not worth pursuing. Thanks in advance!

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