Re: Spending 2.5k to get started · Pay Per Lead Nation

Re: Spending 2.5k to get started

, hope you are well. Just a little clarification on the £2.5k starting budget you mentioned. Is this amount split between tools/systems and advertising spend for generating both client acquisition and vertical testing leads?

I have some questions about the vertical testing part:

When generating test leads for your vertical, is this primarily to prove the lead generation is viable before approaching clients?
Do you ever provide free sample leads to prospective buyers as part of your sales process?

I know the standard advice in PPL is "get paid upfront," but I think I may have lost a significant deal by refusing to provide samples. In my niche (UK property investment), larger buyers seem to expect sample batches for quality testing, and I'm seeing other providers willing to accommodate this.

I had a conversation with a major buyer on LinkedIn who said they'd purchase 50-100 leads daily if quality checks out, but they wanted to test a sample batch first. They presented this as standard industry practice.

A contract like that could be worth £1M+ annually.

My question: In your experience, is there ever a strategic case for providing paid sample batches (say 20-25 leads at cost) to land enterprise-level buyers, or does this always lead down a problematic path?

I'm trying to balance the PPL principle of getting paid upfront with the reality of how large buyers seem to operate in this vertical.

If anyone else cares to chime in, feel free.

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