Feb 16 • 💬 Discussion
FB Ad Report — Real Numbers From a Simple Meta Campaign
Wanted to show you actual numbers from a real Meta campaign we just ran in a brand new market for forestry mulching services.
No crazy funnel:
- One simple video ad (shot on iPhone)
- Clear offer: “Forestry mulching & brush clearing for overgrown Texas land”
- Lead form → phone call → estimate → job.
Reporting period: Feb 3 – Feb 12, 2026
Here’s what happened:
- Ad spend: $475
- Total leads: 19
- Average cost per lead (CPL): $25.00
- Average leads per active day: ~2 leads/day
- Best day CPL: $15.92 (Feb 10)
- Best lead days: Feb 9 & 10 (3 leads each)
Engagement:
- CTR: ~1.5–2.8% (healthy for local service)
- Frequency: 1.1–1.3 (no audience burnout)
- Reach increased on stronger days – momentum building
Best‑performing creative:
- Creative type: Video (simple, shot on iPhone)
- Leads from this single video: 10
- Spend on that video: $203.30
- This ONE video is pulling the bulk of results.
We also only used about half of the budget capacity we could have. There is clear room to scale.
Why This Matters for You
If you’re running land‑clearing / forestry mulching and still living off:
- Random referrals
- Facebook groups
- Neighbors “maybe someday”…
…this should tell you a few things:
- Facebook/Instagram absolutely work for forestry mulching when the offer is clear.
- You don’t need fancy funnels – just:
A straight ad
A clean lead form
A real phone call and estimating process.
At $25/lead and ~2 leads/day, this is a predictable tap you can turn up or down.
The ONLY questions that matter from here:
- How many of these 19 leads turn into estimates?
- How many estimates turn into jobs?
- What’s the average job value and margin?
That’s exactly what we’re going to track next using the pipeline + pricing + estimating system we give you in the Kickstarter Training
If you want me to:
- Break down the exact ad and copy
- Show you the lead form we used
- And walk you through how we used a crew‑day rate + estimating checklist to price these leads correctly (so they’re actually profitable)
Comment “VIDEO” below and I’ll break down our video
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FB Ad Report — Real Numbers From a Simple Meta Campaign
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