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38 contributions to OWNR OPS
New ad is spitting leads
6 leads in less than 36 hours. Much higher quality leads, too. Shoutout to @Justin Sparks for his advice…I used his exact form fill questions which is helping qualify leads. But I added a notice in the description saying: “This service is NOT cheap! We have a minimum job rate of $2,750. If this is more than you are able to invest in your property, we understand.” I also added an optional “preferred date for onsite assessment” field that has been getting filled out - this is huge for them not ghosting you. We have $8k booked for May, and should have another $20k booked for May before the end of this month. Here is my ad from our marketing blitz day last weekend. I use CapCut to edit, and wireless mic that plugs into the iPhone. The KEY (I think) is to make sure you have a captivating cover image for the video… CapCut helps with this big time and will auto-generate one for you if you want.
New ad is spitting leads
0 likes • 5d
I like the energy in this ad. Awesome to hear the leads are coming in. Looks great.
Business Cards
Does anyone still do business cards? I just started 10 days ago and wanted to order some to cards to give to customers, material yards, etc. Now I that I'm thinking about it I could not remember the last time I was offered a card. I feel like a lot of people are doing QR codes now and was wondering if anyone has bought a personal metal business card with a QR code for the customer to scan rather than to take and if y'all saw a better return on it.
1 like • 11d
I think business cards still have their place, although they're not quite as important as they were back in the day. I think something people can hold in their hands is pretty important. It would help keep them at the top of people's minds in this super busy world where everything's electronic. Just my .02
Truck and Trailer: how to choose??
Hey there folks! I'm in the start up phase currently working on getting my CDL so that I can be ready to start things in the spring. My most current decision point is picking a truck and trailer to buy and I'm in West Virginia with some crazy tight twisty roads and plenty of up and down. Braking and maneuverability will come at a premium. I'm leaning towards grabbing an F450 diesel drw pickup model for the wide front axle and beefed up brakes without pushing myself immediately into commercial insurance and whatnot. The biggest drawback I see is payload, which would probably land somewhere around 5300 lbs if I get a crew cab (ideal). Can any of you speak into the pin weights you're actually getting? I'm anticipating a Takeuchi tl11r3 with the tak/FAE head and probably a bucket or grapple on board, meaning a minimum equipment weight of 16k, probably closer to 16.5. A 23-25k gooseneck at 20-24 feet long probably is going to come in close to 6k lbs.. so I'll be running at least 22-23k lbs all in. Does this actually work with the pin weights? Is 25% actually a good estimate for pin weight or can you get that lower with a loading strategy? Is this actually a big deal? Would appreciate some feedback!
1 like • 11d
I think trying to avoid the commercial insurance or CDL limits isn't really possible if you're doing it the right way in this business. I would opt for a 550 (that's what we're researching to purchase right now) and just build the insurance into your day rate. There's no way around these setups being pretty heavy and having a lot of pin weight, so the F450 is teetering on that edge once you do the math for it.
Initial Business Set Up
Another question here.. Are any of you guys setting up anything other than an LLC for your business structure? Do you recommend speaking with a CPA or somebody before filing? And.. If I'm about to buy my truck and trailer so I can test for my CDL, do you recommend setting up the business first and buying it through the business or should I just finance them personally? Any advice appreciated!
1 like • 11d
I went back and forth on using a CPA and ended up just pulling the LLC myself. We're not doing anything until 2027, so it's just an additional form on our taxes that we have to fill out this year (Pre revenue). Don't get sucked into the online LLC filing services, because I found those are mostly just a ripoff for something that would otherwise only cost you your time and isn't all that complicated.
Socials and website live, November already scheduled
Update for the week: the organic marketing side is finally set up. Instagram, TikTok, Facebook, and YouTube Shorts are all connected, and the website is live at Forestry Mulching — Lakes Region NH | Elevated Land Solutions The site isn't perfect yet. There are some generic stock images on it that I'll swap out, plus a few picky tweaks I want to make. But the bulk of it is there and working, and I'd rather have it live and fix it as I go than keep waiting for it to be perfect. The part I'm most happy with is the content. I filmed the whole month of November in about 1.5 hours, then used Claude to edit all the videos. It's all lined up and scheduled through GoHighLevel's social planner API, so posting is mostly handled for the month. I still look everything over before it goes out, but I'm not scrambling to film and post every day. Still pre-launch, but the idea is to have the channels warmed up and the website working before the season starts, so I'm not building all of it while trying to book work. Anybody else building an audience before they have anything to sell yet? Curious how you handled it.
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Christopher Fortier
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@christopher-fortier-3088
Forestry mulching & land management launching spring 2027. Aggressive growth goals, five-star service from the first call.

Active 20h ago
Joined Jan 5, 2026
Concord, NH
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