@Christopher Fortier The pearl Stop selling brush clearing. Sell proof. Your customer doesn’t care how much brush you cut. They care about the letter from their insurance company, the notice from the fire marshal, and whether their house survives the next fire. So hand them proof, not just a cleared lot. After every job, give them a one-page “Defensible Space Report”: - Before and after photos from the same spots. - What you did in each zone around the home: the area right next to the house, out to about 30 feet, and out to 100 feet. Zones 0,1 and zone 2. - A clear statement that the work was completed and dated, with your name and your experience and service background on creating fire defensible mitigation space on and around peoples property. . Homeowners forward that report to their insurer, their HOA, and their neighbors. Insurers want documentation, and the report is documentation. Neighbors see a professional report instead of a guy with a mulcher, and they call you. It turns a $3,000 one-time job into referrals, and into yearly maintenance contracts because the report needs renewing every season.