If you missed LAST Friday’s Livestream, broke content down into 3 simple buckets you can use to get more land‑clearing work. This post will be a quick recap of the three types of posts he covered.
At the end of this message, I'll share the exact AI Prompt that you can copy & paste to create more of the three types of high-performing content to tell more people that your business exists.
1. Transformation Posts
Show the land changing.
- Before: overgrown, unusable, brush everywhere
- After: clean, open, driveable, usable
- Think: “Here’s what this 5 acres looked like on Monday… and on Thursday.”
These posts make people see what you actually do.
2. Education Posts
Teach one simple rule.
- How to think about acreage
- What ruins driveways
- Why that brush pile is a problem
- “If your property looks like this, here’s what we’d fix first.”
These posts make you the “go‑to” person in your area.
3. Proof Posts
Real people, real results.
- Short customer stories
- Quick testimonials
- “This owner hadn’t seen half their property in 3 years. Here’s what changed.”
These posts make folks trust that you can actually deliver.
I’m sharing an example of Bear Claw content below so you can see these buckets in action.
Remember:
- It’s free to post on organic social.
- Followers don’t matter.
- The number of quality posts you put out is what matters.
Pick one job this week and make one transformation post, one education post, and one proof post from that single project.
Then do it again next week.
P.S. ClearPath AI can help you create quick scripts for content like this below... P.S.S. If you're already using ClearPath, copy & paste this prompt to create your content scripts for this week ahead:
Copy and past the text below the stars:
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PROMPT FOR CLEARPATH – WEEKLY CONTENT PLAN (3 BUCKETS)
You are my content planner for my land clearing / forestry mulching business.
I want you to create a 7‑day content plan for this week using ONLY these 3 content buckets:
- Transformation posts – show the land changing (before/after, machine working, project results).
- Education posts – teach one simple rule or tip about [INSERT YOUR MAIN SERVICE TYPE - aka land clearing, brush clearing, forestry mulching, driveways, access, erosion, etc.]
- Proof posts – real people, real results (short stories, testimonials, quick case studies).
Here is information about my business (use this to make the ideas specific to me):
- Business name: [INSERT BUSINESS NAME]
- Service area (towns/regions): [INSERT AREA]
- Main services: [E.g. land clearing, forestry mulching, brush removal, fenceline cleanup, driveway clears, homesite prep]
- Typical customer: [E.g. 2–20 acre landowners, farmers, ranchers, developers, etc.]
- My main call to action: [E.g. “DM me CLEAR for a free estimate” or “Click the link to request a quote”]
Please:
- Create a 7‑day plan (Day 1–Day 7).
- For each day, give me:
- Make sure at least each week I have:
- Write everything in simple, clear language, like I’m talking to normal property owners (not contractors).
Format the output as a clear list:
Day 1 – [Bucket]
Day 2 – [Bucket]… and so on through Day 7.
END OF PROMPT
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after you create your content this week, share examples in this post throughout the week ⬇️