As this community grows, I want to clarify something. There are two ways to be here. 🟢 The Observer (Free) • Access to public posts• Announcements• General recruiting insights• The 6-Module Free NIL Foundations Course (releasing this weekend) You can watch.Read.Learn. No pressure. This lane gives you clarity. 🔵 The Participant (Paid) • Structured challenges• Monthly Live Strategy Calls (Bleacher Hours)• Accountability standards• Clear recruiting roadmap• Direct implementation support In addition: • Full NIL Playbook Curriculum (Deep dive into NIL strategy, compliance, red flags, roster math, and long-term positioning) Free builds awareness. Paid builds execution. College coaches don’t recruit observers. They recruit participants. Investment NIL Playbook Course (Full Curriculum): $199 one-time Community Access:• $29 per month• Founders Annual Rate: $197 (Ends March 1) After March 1, annual membership increases. No gimmicks.No pressure.Just structure. Choose the lane that matches your goals.

Over the past 50+ years of coaching athletes across all sports, one thing has become impossible to ignore: 👉 Athletes are training more…👉 Playing more games…👉 Attending more camps… …but somehow becoming less healthy. This has nothing to do with politics.It has everything to do with what I see every single week: • Athletes who are underweight or overweight with no real plan• Strength programs that don’t match the athlete• Little to no mobility or recovery work• Coaches stretched thin and doing the best they can• Parents left guessing what “healthy” actually means That’s why years ago we built what I called Make Athletes Healthy Again. Not as a slogan.As a system. A simple, athlete-first approach that includes:✔ Real nutrition guidance (not trends)✔ Structured 2- and 4-week weight training plans✔ Mobility, flexibility, and recovery through KickStrong Yoga✔ Programs designed for all athletes, not just specialists The goal isn’t six-pack abs.The goal is availability, durability, and confidence. Healthy athletes:• Perform better• Handle pressure better• Recover faster• Stay in the game longer One more thing I see every season — especially during long schedules — is that athletes who aren’t truly in-season conditioned become far more prone to injury. Add in stress, pressure, and fatigue, and food choices tend to slide toward comfort foods instead of fuel. That combination — poor recovery + stress eating — is one of the biggest injury multipliers I see year after year. This isn’t about discipline. It’s about preparation. Healthy bodies handle stress better. And athletes who are conditioned for the season don’t just perform better — they stay on the field. That’s it. No sides. No noise. Just better athletes. 👇 Question for parents:What’s the one area you’re most unsure about right now—nutrition, strength training, or recovery?

Over the next 7 days, I’m going to share a simple parent-led athlete reset you can do at home. This isn’t a workout challenge.It isn’t a diet.And it isn’t about rankings. It’s about helping athletes begin the transition from high school habits to college expectations — before college forces it on them. Why now? Because the game has changed: - Rosters are older - The Transfer Portal raised the baseline - Coaches evaluate readiness faster than ever Over the next 7 days we’ll focus on:• Awareness• Accountability• Fuel vs. comfort• Controlled discomfort• Building a college-ready body You don’t need special equipment.You don’t need to be perfect. Just honest. I’ll be posting each morning around 8:00 AM for the next 7 days.Read it when you can — but we’ll show up every day. This is for parents who want to prepare, not panic. Day 1 starts tomorrow.

Following up on Make Athletes Healthy Again, I want to add an important layer most families don’t hear explained clearly. A recent example says it all. One of the top punters in the country — #2 nationally, full scholarship — was given a clear target:👉 215 lbs by June 1 reporting- by the college coach! Why?Because college football doesn’t stop recruiting once you commit. Shortly after, the staff brought in a graduate transfer:• 4 years older• 225 lbs• Physically ready now, and a THREE year college starter! So we adjusted the plan.• Increased calories• Increased strength demands• Daily accountability (yes — calorie tracking, even when he pushed back) This isn’t punishment.This is preparation. I’ve talked about this for years using what I call the I Chart and the Eye Chart. The I Chart (what coaches evaluate internally):With the Transfer Portal, coaches must see a high school athlete who can physically compete with older players — not someday, but now. The Eye Chart (the first 3–5 second look):When a coach, recruiter, or ranking service watches film or sees an athlete again, the first question is simple:➡️ Does he/she look different than last time? Bigger. Stronger. More confident. More durable. If they see a marketable difference, profiles change.Rankings move.Opportunities open, and believe it or not the athlete looks and reacts like they are more in control. That’s why health, nutrition, strength, and recovery aren’t “extras.”They’re the entry requirement now. Healthy athletes don’t just survive the transition.They hold their spot.

The biggest shift in college recruiting right now isn’t talent. It’s comparison. With the Transfer Portal, high school athletes are no longer being compared only to other high school kids — they’re being evaluated against older, stronger, fully developed players. That changes everything. I’ve talked about this for years using what I call the I Chart and the Eye Chart, and wrote about it in my The Journey book (Its free for anyone who does not have it) back in 2013! The I Chart (Internal Coach Evaluation):Coaches now ask one immediate question:➡️ Can this athlete physically compete right now — not someday? Size, strength, durability, and availability have become filters, not bonuses. The Eye Chart (First 3–5 Seconds):When a coach, recruiter, or ranking service looks at film or sees an athlete again, the first reaction is simple:➡️ Does he look different than last time? Bigger.Stronger.More confident.More prepared. If the answer is yes, interest rises.If the answer is no, the athlete blends in — or slides. This isn’t about vanity.It’s about readiness. And to those parents out there in "corporate" America who "look" at resumes for a job "fit" you know this is true! You can scan a resume for a "fit" in 7 seconds! College coaches are no different. Healthy, developed athletes don’t just perform better.They survive roster decisions. Tomorrow I’ll share what this looks like in real life — and why the margin has disappeared.