In the realm of relationships, wealth can often be seen as a powerful tool for securing and maintaining connections. However, even the most successful men face significant challenges in maintaining long-term relationships with women. You all saw Tom Brady and Jeff Bezos get fucked over by their wives. This issue arises not just because past gifts lose their value over time, but also because eventually, the ability to provide material goods becomes exhausted. This phenomenon is best explained by the law of marginal utility, which states that the value of a commodity decreases as its supply increases.
The law of marginal utility is a fundamental concept in economics that describes how the value of a good decreases as its quantity increases. When applied to relationships, this principle suggests that the more material goods one provides, the less valuable they become. For instance, a woman might highly value a designer handbag if she doesn't have one, but if she already owns 50, the value of the first one diminishes significantly. This is because the need or desire satisfied by the first handbag is reduced by the subsequent ones, regardless of their price tag.
The problem happens because successful men who have optimised their life for wealth creation often rely solely on this wealth to sustain relationships, as it allows them to provide luxuries and experiences that can initially captivate the women they’re interested in. However, this strategy has its limitations. While wealth can stretch out a relationship longer than it might last for less successful men, it is not a sustainable solution. Eventually, there are only so many beach bungalows to visit, Michelin-starred restaurants to dine at, or designer handbags to buy. Each of these experiences becomes less valuable as they become more common.
So, what to do?
To maintain a relationship long-term, emotional engagement becomes crucial. We’ve said it many times here, women operate first through emotions and then everything else. Unlike material goods, emotional engagement does not cost money but requires time, effort, and attention—resources that successful men often have in short supply. Emotional engagement involves evoking emotional experiences that resonate with women, which can be highly personal and require a deep understanding of their interests and preferences.
If like most men, you are terribly incompetent at creating this emotional engagement, building and cultivating female friendships is a phenomenal way of improving this skill. You have to learn how to speak “womanese”; that is, emotional communication. You cannot learn these emotional communication skills from a female partner, because as the saying goes, the deer is not going to teach the hunter how to hunt it. Female friends generally don’t operate under that same construct due to the lack of direct romantic involvement with you, and so they are in a spectacular position to help you learn and practice.
This is why we built the entire framework of MoA to revolve around these female friendships; they’re an invaluable asset to your network and your personal growth, and you’ll be handicapping yourself by not cultivating them. Not every problem in your relationships with women can be solved by just throwing money at it.