The Online for Sale or Lease Yard Sign - A Strategy For Getting Exclusive Listings
Every day, we post a success story targeting neighborhoods and property addresses for BKREA.
I tried this strategy to rank on Google 10 years ago and it worked. It brought in leads from owners looking to sell or lease their property. And it brought in buyers and tenants.
The concept started by thinking ... if it works to put a yard sign on a property, why wouldn't it work online too.
There are 2 strategies I've used.
  1. General Information about a building
  2. Success Stories
Both are foundations of the Proof Stacking Model.
They demonstrate expertise and proof.
You can use the ranking results to show building owners. This will always spark a conversation. It's an easy way to develop a conversation, trust and a relationship with an owner. Your competitors don't know how to do this.
Notice in the image how the ranking is higher than Loopnet.
You can also convert the page to a social media post, video, Press Release and a handout to use in presentations.
It's a multi purpose sales tool.
If you want to know more, pick up a copy of Proof Stacking. You can read it in a few hours.
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Edward Winslow
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The Online for Sale or Lease Yard Sign - A Strategy For Getting Exclusive Listings
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